OpenAP

29 W 17th Street, New York, New York, 10011, US

2017

2-10

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OpenAP is an advanced advertising company that focuses on enhancing TV advertising by leveraging OpenIDs to target and measure cross-publisher, cross-platform campaigns. Their technology enables advertisers to enhance TV advertising by centralized data activation for premium national TV publishers, bringing efficiency and scale to audience-based campaigns
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OpenAP In Short

OpenAP, founded on January 1, 2017, is an advanced advertising company based in the United States with 28 employees. Specializing in Advertising Services, Professional and Technical Services, and Business Consulting, the company offers B2B services. OpenAP's technology allows advertisers to enhance TV advertising using OpenIDs to target and measure cross-publishers and cross-platform campaigns, enabling them to automate data activation for premium national TV publishers. The company's focus on enhancing TV advertising is on bringing efficiency and scale to audience-based campaigns.

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Company Description of OpenAP

OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Founded and owned by the largest TV networks in the U.S., we are today a collective of seasoned leaders building a company that is changing the way advertising is bought and sold on television. Powered by a standards-based approach to data activation, our platform enables advertisers to onboard advanced audiences centrally for use in planning, campaign execution and measurement across any TV publisher in both linear and digital viewing environments. OpenAP offers access to the largest footprint of premium video advertising, with buyers now able to build optimized plans using real-time marketplace data on available TV inventory from participating publishers. Our technology is open and interoperable, delivering workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers.

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29 W 17th Street, New York, New York, 10011, US

28

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What does OpenAP offer?

OpenAP is an advanced advertising company that focuses on enhancing TV advertising by leveraging OpenIDs to target and measure cross-publisher, cross-platform campaigns. Their technology enables advertisers to enhance TV advertising by centralized data activation for premium national TV publishers, bringing efficiency and scale to audience-based campaigns