The “Job Listing” GTM play focuses on identifying companies that have posted multiple job listings in a short time frame as a potential indicator of business growth or organizational changes. This play recognizes that increased hiring activity can signify an expanding workforce, restructuring efforts, or the need for new skills and resources. By proactively engaging with the primary stakeholders within these companies, the sales team can uncover opportunities to offer their products or services that align with the evolving needs and objectives of the organization.
Subject: Congratulations on your funding round!
Body: Hi [first name]:
Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].
[hyperlink to case study/testimonial page]
[senority speicifc ask]
[sales rep first name]