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New Product Launching

New Product Launching

The “Identifying Businesses that Recently Launched New Products or Services” GTM (Go-To-Market) play focuses on identifying businesses that have recently introduced new products or services to the market. This play recognizes the opportunity to engage with these businesses at a critical stage in their growth journey, positioning your company as a potential partner, supplier, or collaborator to support their product/service launch. By identifying businesses that have recently launched new offerings, you can tailor your outreach, showcase your relevant expertise, and explore potential partnerships or sales opportunities.



Messaging Template

Subject: Congratulations on your funding round!

Body: Hi [first name]:

Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].

[hyperlink to case study/testimonial page]

[senority speicifc ask]


[sales rep first name]

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