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Business Growth Strategy

Business Growth Strategy

This playbook aims to help marketing teams develop and execute business growth strategies. When the company has had intense discussions about a particular business-related topic in the past month, the marketing team can use this playbook to identify potential market opportunities and attract target customers through precise promotion and marketing strategies, thereby achieving business growth objectives. Specific scenarios could include launching a new product, expanding into new markets, or entering a new industry.

Triggers

Actions

Messaging Template

Subject: Congratulations on your funding round!

Body: Hi [first name]:

Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].

[hyperlink to case study/testimonial page]

[senority speicifc ask]

Best,

[sales rep first name]

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