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Certifications Targeting

Certifications Targeting

The “Certifications Targeting” GTM play focuses on identifying primary stakeholders within companies who possess specific certifications and proactively engaging with them. This play recognizes the value and expertise that certifications bring to individuals, indicating specialized knowledge and proficiency in a particular field or industry. By targeting contacts with specific certifications, sales teams can establish credibility, demonstrate an understanding of industry standards, and position their products or services as tailored solutions that align with the stakeholders’ expertise and objectives.

Triggers

Actions

Messaging Template

Subject: Congratulations on your funding round!

Body: Hi [first name]:

Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].

[hyperlink to case study/testimonial page]

[senority speicifc ask]

Best,

[sales rep first name]

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