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Financial News Targeting

Financial News Targeting

The “Financial News Targeting” GTM play focuses on proactively engaging with primary stakeholders within companies following major financial news or events. This play recognizes that significant financial developments can impact a company’s priorities, strategies, and resource allocation. By staying informed about these events and promptly engaging with the primary stakeholders, the sales team can position their products or services as solutions that address the company’s evolving needs and challenges.

Triggers

Actions

Messaging Template

Subject: Congratulations on your funding round!

Body: Hi [first name]:

Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].

[hyperlink to case study/testimonial page]

[senority speicifc ask]

Best,

[sales rep first name]

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