New Product Launching
The “Identifying Businesses that Recently Launched New Products or Services” GTM (Go-To-Market) play focuses on identifying businesses that have recently introduced new products or services to the market. This play recognizes the opportunity to engage with these businesses at a critical stage in their growth journey, positioning your company as a potential partner, supplier, or collaborator to support their product/service launch. By identifying businesses that have recently launched new offerings, you can tailor your outreach, showcase your relevant expertise, and explore potential partnerships or sales opportunities.
Triggers
- Identify companies and contacts where a new product feature release,capture product launch news
Actions
- Filter companies to meet specific criteria based on product launch news
- Source an expanded set of C-level, E-level, GM, VP, Director, Manager position contacts, unlock them
- Add in a new [Job Listing list
- Enroll all contacts in a sequence
Messaging Template
Subject: Congratulations on your funding round!
Body: Hi [first name]:
Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].
[hyperlink to case study/testimonial page]
[senority speicifc ask]
Best,
[sales rep first name]
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