New Product Marketing Promotion
This playbook aims to help marketing teams promote new products by discovering specific recruitment and technology demands. When there is an awareness of a company’s recruitment or technology intention for a particular product, the marketing team can use this playbook to accurately identify and reach potential target customers and promote the new product through carefully designed marketing strategies, thus expanding market share.
Triggers
- When there is an awareness of a company's specific product signal through recruitment and technology intentions
Actions
- Discover up to 100 people in total
- Discover up to 100 companies
- Unlock people and add into existed list
- Add companies into existed list
- Enroll people into existed sequence
Messaging Template
Subject: Congratulations on your funding round!
Body: Hi [first name]:
Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].
[hyperlink to case study/testimonial page]
[senority speicifc ask]
Best,
[sales rep first name]
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