If you’re looking for a CRM, chances are you’ve come across both Salesforce and HubSpot. In spite all the advertising, they do you might still be asking yourself what’s the difference between Salesforce and HubSpot, let us explain.
Salesforce is the leader in the field and can be considered the safe, almost traditional option for your business. However, while HubSpot used to be the new kid on the block, it has now matured into an equally stable, reliable, and fully featured solution.
So, the HubSpot vs Salesforce question comes down to a few key factors – pricing, feature requirements and extensibility.
HubSpot vs Salesforce pricing
Out of the two HubSpot is the only one that offers a free tier. Actually. HubSpot’s CRM is quite complete in the free tier so if all you need is a simple CRM for your team HubSpot might be enough for you. Salesforce on the other hand only offers a 30-day free trial of their product. After that you will have to switch to a paid tier.
When it comes to paid tier pricing the two are quite equally matched.
Salesforce’s least expensive plan – Essentials starts at $25/user/month if paid annually while HubSpot’s paid Sales starter plan is $45/2 users/month if paid annually. As you can see HubSpot is a bit cheaper, but it does mandate that you buy lesser than two seats.
Both platforms also have steep price increases if you need more than the most basic plan.
Salesforce’s next plan is $75/user/month to add lead scoring and forecasting, while HubSpot is $90/user/month with a minimum of 5 users to get analytics, automation, and forecasting.
It’s also worth mentioning that the pricing tiers of both are quite complex especially once you go into the Marketing and Customer Service queues with multiple paid extras on both sides.
HubSpot vs Salesforce Marketing Cloud
Both platforms also offer marketing automation. For their part, Salesforce are more focused on larger companies and teams, so their product starts at $1250 a month for 10,000 contacts in your list (with no lower tiers).
On the other hand, HubSpot, which traditionally focuses on small and medium enterprises, starts At $45/month for 1,000 contacts (or $396/month for 10,000 if we’re making and apples to apples comparison)
HubSpot’s cheapest option is also more feature rich than Salesforce’s.
Why would you pay more?
Salesforce has two major advantages going for it. Firstly, name recognition backed by a mature product, and therefore a large community of Salesforce consultants and experts that can help you.
Secondly, Salesforce’s flexibility and extensibility allows users to transform it into a close analogue for a bespoke workflow tool. Salesforce is extremely extensible, and they want you to extend the tool, for which they have hundreds of courses teaching users how to configure and expand Salesforce’s capabilities to meet their needs.
Apex, Salesforce’s development framework is mature and well documented. So, if you need a bit more than just a CRM, Salesforce can make your CRM work exactly the way you need it to work. Alternatively, if you’re just looking for a CRM, HubSpot’s free version might meet your needs perfectly.
We have put together a quick HubSpot vs. Salesforce comparison cheat sheet for your reference.
Onboarding & Setup
Best (More user friendly and more guidance for new users)
Second (guidance and tutorials available but relies on admins having some Salesforce knowledge)
Ease of Use
Tie (Similar ease of use for both)
Tie (Similar ease of use for both)
Second (Configurable but not extensible through code)
Best (coding access for full configurability & extensibility)
Best (Marketing is a strong focus for HubSpot)
Second (Powerful features but not as good as HubSpot)
Reports & Forecasting
Second (features are paywalled and not as good as Salesforce)
Best (First in class forecasting and reporting, with some reporting included with the base plan)
Best (Most affordable option especially for teams where users need access to the entire suite)
Second (Competitively priced but can become expensive if more advanced features are needed by all users)