Implement personalized marketing strategies
When a customer updates their residential address, you can utilize this playbook to provide them with personalized marketing strategies based on their new address. For example, you can send them specially tailored promotional offers, recommend nearby businesses and services, and increase customer engagement and loyalty to your brand. This allows you to better understand customer needs and provide more targeted marketing solutions.
Triggers
- A person’s residential address change
Subject: Congratulations on your funding round!
Body: Hi [first name]:
Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].
[hyperlink to case study/testimonial page]
[senority speicifc ask]
Best,
[sales rep first name]