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Cutting Through the Noise with Intent Data

In today’s oversaturated digital landscape, finding qualified buyers amid endless leads has become an immense challenge for marketing and sales teams. With buyers conducting up to 88% of their purchase journeys online before engaging vendors, traditional outbound tactics lack visibility into accounts actively in-market. This has diluted marketing’s impact as prospects face a barrage of irrelevant outreach.

To overcome this “noise” problem, companies have turned to intent software solutions providing insights into online behaviors indicative of purchase intent. However, not all intent data is created equal. The best intent software leverages unmatched sources and analytics to reveal hard-to-find in-market accounts that trigger real pipeline growth.

Comprehensive Profiles

At the core of any top intent software is a vast repository of detailed prospect profiles. FlashInfo’s database includes over 600 million business and individual records globally. Profiles feature attributes critical for defining relevant audiences like technologies, job roles, company size and more. This deep foundational data forms the basis for advanced intent signals.

Unmatched Purchase Signals

What truly sets leading intent software apart are the intent signals detected. By applying sophisticated machine learning to a proprietary mix of public and private sources, FlashInfo surfaces purchase triggers other solutions miss. Things like Twitter discussions of solutions, LinkedIn shared job changes and funding rounds flag buyers worth prioritizing.

Granular Targeting Options

Effective intent software empowers targeting found buyers precisely. FlashInfo delivers through robust filter options for topics, social media conversations, firmographic traits and many other demand-based criteria. These subtle yet powerful filters optimize prospecting on accounts actively moving through their journeys.

Prioritized Interest Segmentation

While finding in-market buyers is key, the best intent software also guides account-based engagement strategies. FlashInfo achieves this through expertise-based scoring and list features assigning priority to segments exhibiting strongest purchase signals for maximized engagement efficiency.

Actionable Lead Data

Uncovering demand is half the battle – intent software must facilitate timely response. FlashInfo delivers by providing direct access to account contacts as well as beautifully integrated email/call automation, CRM integrations and APIs for closing identified opportunities before competitors.

Quantifiable Impact

In the end, intent software ROI comes down to increased pipeline and revenue attributable to leveraged demand insights. FlashInfo customers report 20-50% growth in these areas, often paying for platforms within the first year through accelerated sales execution.

Adaptability

Purchase processes evolve constantly demanding agile technology. FlashInfo answers through consistent data enrichment, weekly feature upgrades and a user-driven feedback model delivering continuous usability optimization.

Superior Support

Training, adoption guidance and expertise are table stakes for best-in-class intent software partners. FlashInfo excels through personalized onboarding, success management programs and customized roadmaps maximizing value over the long term.

When choosing the intent software powering your demand generation, look for solutions driving consistent growth through unmatched purchase signals rather than generic web data. FlashInfo’s industry-leading data sciences and sales integration make it the optimal partner for streamlining prospecting around high-quality in-market accounts accelerating revenue results.

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