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HomeStreamline Your Communication: How to Fix Call Routing Issues with AutomationInsightsStreamline Your Communication: How to Fix Call Routing Issues with Automation

Streamline Your Communication: How to Fix Call Routing Issues with Automation

Today, customer experience is paramount to business success and often hovers on the brink of a single interaction — the phone call. A quick, easy, and satisfying phone conversation can make a positive experience, while frustration caused by misrouted or unanswered calls can lead to a negative one. As you may guess, efficient call routing is key. Yet many businesses still grapple with call routing issues. Enter automation. In this blog, we delve into the power of automation in solving common call routing problems.

Understanding Call Routing

Put simply, call routing is the process of directing inbound calls to the appropriate endpoint, depending on predefined rules that consider factors like the caller’s ID, time of the call, dialed extension, and more. Techniques such as direct routing and hunt groups are commonly used. The efficiency of the process is paramount to both the customer experience and the business’s operational productivity.

The Power of Automation in Solving Call Routing Issues

Automation is an enabler of business efficiency. In the context of call routing, automation can revolutionize the way calls are directed, providing more flexibility, accuracy, and consistency compared to manual processes. Importantly, it also allows businesses to better derive insights from call data and optimize routing strategies over time.

Common Call Routing Problems and How Automation Can Help


It’s perhaps the most frustrating experience when calls are directed to the wrong department or agent. Automation comes to the rescue with AI and machine learning algorithms that ensure calls are routed to the right endpoint based on predefined rules.


During peak hours, many calls can inundate your lines, directing too much traffic to specific agents or departments. Intelligent call distribution, an automated feature, helps distribute incoming calls evenly.

Inefficient Routing

Every second counts in customer support. Automation can leverage data-driven algorithms representing historical call data to direct calls to the right agent, reducing call handling time.

Unanswered Calls

Promptness plays a key role in customer satisfaction. Automated features like auto attendant and call back ensure every call gets answered promptly, even during peak call volumes.

Key Features of Automated Call Routing Solutions

Automation provides a variety of features to address routing problems. Interactive Voice Response (IVR) and Auto Attendant allow callers to reach the right department or person without agent intervention. Time-Based Routing ensures calls are directed based on the business hours of different departments, while Skills-Based Routing directs calls to the most competent agent. Geographical Routing directs calls based on the caller’s location, and Call Queuing helps manage high call volumes.

Implementing an Automated Call Routing System

When implementing an automated call routing system, start by evaluating your current process to identify the areas for improvement. Subsequently, select an automated solution that aligns best with your business requirements and processes. Following integration and system testing, training your team on the new system is crucial to ensuring its adoption and success.

Best Practices for Maximizing the Benefits of Automation

Like any technology-enabled initiative, the implementation of an automated system requires regular assessment. Continually refining your routing rules and algorithms based on system performance outputs can help maximize benefits. It’s equally important to maintain sufficient system flexibility to adapt to evolving business needs and ensure a proactive response to customer expectations.

Harnessing FlashInfo for Smarter Call Routing

In the realm of optimizing call routing through automation, FlashInfo emerges as a pivotal tool for businesses. Built upon robust data analytics capabilities, FlashInfo operates by providing real-time insights on caller behavior, preferences, and interaction histories.

  1. Real-time Caller Insights: With FlashInfo, the moment an incoming call is detected, it swiftly fetches relevant information about the caller. This includes their previous interactions, preferences, and feedback. Such data is invaluable for tailoring personalized customer experiences.
  2. Integrative Flexibility: One of the standout features of FlashInfo is its seamless integration with automated call routing systems. It bridges the gap between raw data and actionable insights, allowing automated systems to make smarter routing decisions.
  3. Enhanced Customer Experiences: By coupling FlashInfo’s comprehensive caller insights with automation, businesses can ensure that every call is routed to the agent best equipped to handle the customer’s needs. Whether it’s based on previous purchase behavior, queries, or feedback, each interaction becomes a tailored experience.
  4. Adaptive Learning for Better Routing: FlashInfo isn’t just a passive analytics tool. It learns from every interaction, continually refining its insights. This adaptive learning mechanism feeds into the automated call routing system, ensuring that over time, the routing decisions become even more accurate and efficient.
  5. Reduced Call Abandonment: By expediting accurate call routing, FlashInfo significantly reduces instances of misrouting, ensuring that callers aren’t left waiting or transferred multiple times. The result? Enhanced caller satisfaction and reduced call abandonment rates.

Incorporating FlashInfo into your call routing strategy not only amplifies the efficiency of the automation but also ensures that customers always feel valued and understood. As the business landscape becomes increasingly competitive, tools like FlashInfo give companies a definitive edge in delivering unparalleled customer experiences.


1. What is call routing?

Call routing is the procedure of leading inbound calls to the appropriate endpoint. This route is determined by specific rules that take into account factors like the caller’s ID, dialed extension, time of the call, etc.

2. How does automation help in solving call routing problems?

Automation uses technology to streamline the routing process. It leverages AI, machine learning, and data-driven algorithms to ensure that calls are directed to the right endpoint based on predefined rules. It reduces human error, increases efficiency, and delivers a better caller experience.

3. What are common call routing issues that automation can resolve?

Automation can solve several call routing problems like misrouting, congestion, inefficient routing, and unanswered calls. Using various automated features, calls can be distributed evenly, directed to appropriate agents promptly, and ensure all calls are answered.

4. What features are common in automated call routing solutions?

Automated call routing solutions have several features like Interactive Voice Response (IVR), Auto Attendant, Time-Based Routing, Skills-Based Routing, Call Queuing, and Geographical Routing.

5. What steps should be taken to implement an automated call routing system?

There are several steps to implementing this system. They include evaluating your current call routing process, identifying areas for improvement, selecting an appropriate automated solution, integrating it into your existing system, and training your staff on the new process.

6. How does automation in call routing enhance customer experience?

Automation in call routing guarantees that all calls are answered promptly, reduces wait time and leads a call to the appropriate agent or department, minimizing chances of miscommunication or misrouting. It thereby enhances customer experience by making phone interactions efficient and satisfying.


Automation introduces a game-change in solving call routing problems. By leveraging data-driven intelligence and reducing dependence on manual processes, it enhances customer experiences, improves operational efficiency, and ultimately drives greater business growth. Experience it for yourself and share your insights with our community!

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