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New Product Marketing Promotion

New Product Marketing Promotion

This playbook aims to help marketing teams promote new products by discovering specific recruitment and technology demands. When there is an awareness of a company’s recruitment or technology intention for a particular product, the marketing team can use this playbook to accurately identify and reach potential target customers and promote the new product through carefully designed marketing strategies, thus expanding market share.



Messaging Template

Subject: Congratulations on your funding round!

Body: Hi [first name]:

Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].

[hyperlink to case study/testimonial page]

[senority speicifc ask]


[sales rep first name]

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