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Mike Armstrong
Mike Armstrong is a global marketing executive with 17.5 years of experience. He is a passionate leader and a passionate leader of people. Currently, he serves as the Chief Marketing Officer at Juventus Football Club. Prior to this, he held various positions at OverActive Media, where he was responsible for all marketing efforts and a member of the senior leadership team. Mike brings a unique blend of experience from the esports industry, Google, national broadcaster, and CPG industry. He has received numerous industry awards and has been recognized for his driving innovation and growth. .Read More

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Angela Work Summary

Number of Companies worked For
15
Average duration at company ( Year )
1
Number of job Positions
13

About Mike Armstrong

Mike is a global marketing executive, an innovator and a passionate leader of people. He is growth obsessed, forever curious, and itching for transformation.Presently he is the Chief Marketing Officer at Juventus Football Club.Prior to this Mike was the VP, Global Head of Marketing and early employee at OverActive Media - a leading global esports company which went public on the TSXV in July 2021. During his time at OverActive he was responsible for all marketing efforts and an active member of the senior leadership team, propelling the business and its teams forward. Mike brings a unique blend of experience from the esports industry, Google, national broadcaster, and CPG industry. In prior roles, Mike has led a content marketing group within the CBC/Radio-Canada, and overseen businesses and iconic brands as a CPG marketer at ABI, Mondelez, and Kraft Foods.Mike is the recent recipient of Leaders in Sport Under 40 award, recognized globally among sports professionals for driving innovation and growth. He's seen his campaigns scale to countries worldwide, been published by Think with Google, won numerous industry awards, and judged at local and international advertising competitions. .Read More

Mike Armstrong’s Activities

Today Juventus launched "Stories of Strength", an intimate podcast series focused entirely on mental health! The aim is to be another voice attempting to reduce the stigma attached to this topic, encourage open dialogue, and reduce misinformation. As an added benefit, fans will have a chance to hear intimate stories never shared before! Proud to say so far on the podcast we'll have representation from players on both our men and women's teams including also an episode featuring one of our coaches. Bravo 👏 💪 ❤️ Gianmarco Pino Isabela Cristina Curado Carolina Chiappero Felice Fabrizio Ester Papa Cristina Demarie Andrea Previati Giuseppe Bruschi Mattia Fontana Simone Incerti Zambelli H-FARM College +++. Special thanks giuseppe vercelli for the consultancy and ongoing support. #juventus #podcast #mentalhealth #mentalhealthmatters .Read More
November 03 2023
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Mike Armstrong's Current Workspace

Juventus Football Club
Founded in 1897, Juventus is one of the most popular and successful football clubs on the planet, winning a host of domestic, European and international honours, as well as the hearts and minds of legions of fans across the globe. The underlying purpose of Italy’s most decorated team – and the first European club to win all three major UEFA competitions - is to provide these 300 million supporters worldwide with the highest level of enjoyment possible by continuing a winning tradition that has been established during a glorious history spanning over 100 years. This concept of tradition lies at the heart of Juventus’ core values, with the Agnelli family presiding over the longest lasting ownership of any professional sporting franchise in the world. But with tradition also comes the will to innovate, and Juventus prides itself on its ability to set the tone both on the pitch and beyond, combining its on-field objectives with off-field growth to ensure supporters have a successful and sustainable club befitting of their unwavering passion for the black and white stripes. .Read More

Mike Armstrong's Work Experiance

  • Chief Marketing And Communications Officer2023-07-01 - Present
    Founded in 1897, Juventus is one of the most popular and successful football clubs on the planet, winning a host of domestic, European and international honours, as well as the hearts and minds of legions of fans across the globe. The underlying purpose of Italy’s most decorated team – and the first European club to win all three major UEFA competitions - is to provide these 300 million supporters worldwide with the highest level of enjoyment possible by continuing a winning tradition that has been established during a glorious history spanning over 100 years. This concept of tradition lies at the heart of Juventus’ core values, with the Agnelli family presiding over the longest lasting ownership of any professional sporting franchise in the world. But with tradition also comes the will to innovate, and Juventus prides itself on its ability to set the tone both on the pitch and beyond, combining its on-field objectives with off-field growth to ensure supporters have a successful and sustainable club befitting of the