Mike Armstrong

Mike Armstrong

Mike Armstrong is a global marketing executive with 17.5 years of experience. He is currently the Chief Marketing Officer at Juventus Football Club, where he has been instrumental in driving innovation and growth. Prior to this, he held various leadership positions at OverActive Media and has been involved in content marketing for companies like ABI, Mondelez, and Kraft Foods. Mike brings a unique blend of experience from the esports industry, Google, national broadcaster, and CPG industry. He is recognized for his leadership skills and has received numerous industry awards and awards in his previous roles. .Read More
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Current Workspace of Mike Armstrong

Juventus Football Club

present

Founded in 1897, Juventus is one of the most popular and successful football clubs on the planet, winning a host of domestic, European and international honours, as well as the hearts and minds of legions of fans across the globe. The underlying purpose of Italy’s most decorated team – and the first European club to win all three major UEFA competitions - is to provide these 300 million supporters worldwide with the highest level of enjoyment possible by continuing a winning tradition that has been established during a glorious history spanning over 100 years. This concept of tradition lies at the heart of Juventus’ core values, with the Agnelli family presiding over the longest lasting ownership of any professional sporting franchise in the world. But with tradition also comes the will to innovate, and Juventus prides itself on its ability to set the tone both on the pitch and beyond, combining its on-field objectives with off-field growth to ensure supporters have a successful and sustainable club befitting of their unwavering passion for the black and white stripes.

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Professional Background of Mike Armstrong

- Driving global marketing initiatives to foster brand awareness and boost market share.

- Developed and implemented efficient strategies to enhance brand visibility and drive sales for the sporting organization.

- Developed and implemented strategic plans to increase client satisfaction and optimize financial performance.

- Building strong client relationships by delivering exceptional support and consistently meeting shipments within budget and timeline.

- Maximized brand visibility and brand recognition through strategic marketing campaigns.

- Developed and executed data-driven marketing campaigns, driving increased brand awareness and customer engagement.

- Revitalized market presence by implementing effective marketing strategies and driving increased brand awareness.

- Delivered captivating speeches that exceeded client expectations and improved communication skills.

- Creating impactful brand strategies and driving business growth through strategic data analysis and targeted marketing initiatives.

- Creating and executing strategic marketing campaigns to drive brand awareness and increase customer engagement.

- Developed and implemented successful marketing campaigns, brand visibility, and driving customer engagement for the organization.

- Implementing impactful marketing strategies to drive brand awareness and boost competition outcomes.

- Revolutionizing brand strategy through effective storytelling and persuasive marketing strategies.

- Elevated brand presence through creative marketing campaigns, increasing sales and brand awareness.

- Developed and executed successful brand campaigns, captivating prospective buyers and increasing brand awareness.

- Creating and executing captivating campaigns, resulting in widespread brand recognition and revenue growth.

- Developed and implemented strategic marketing campaigns to drive brand awareness and expand market presence.

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Education Experience of Mike Armstrong

University of Toronto

University of Toronto

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