Arka Sengupta

I am a content producer who has spent over a decade on each side of the Hollywood/Madison Ave. divide. I create, develop and produce film, TV, digital content and branded entertainment. I also work with brands, content creators, and non-profits helping them understand how the evolving content landscape affects their marketing strategies and how evolving marketing strategies are affecting their content businesses. And I help them create content that drives social impact. Sometimes, I do all of these at the same time. Prior to all this, I spent a decade in the advertising space. I got into the digital agency business 18 months after Mosaic was launched. Along the way, I helped incubate DoubleClick (the standard for ad serving online), wrote the business plan for Dynamic Logic (the standard for attitudinal research online) and helped launch Primary Knowledge (one of the first big data marketing technologies). Specialties: Documentary Production, branded entertainment, TV development, TV production; Content monetization strategies; content distribution strategies; social and digital content strategy