Bob Thomas

Results driven, energetic Chief Experience, Marketing and Sales Executive, known for leading and innovating to bring bold, creative ideas that matter to life in medical devices and healthcare for meaningful results. Experience Matters – • Not your typical customer experience leader, I began my career driving sales and marketing for Boston Scientific where I led top performing teams to grow revenue 23% and launch products resulting in new category development. I was recruited to the 4th largest YMCA in the world to revolutionize the customer experience. Innovation for Good Matters – • As the Chief Experience Officer at YMCA, I directed all marketing, membership sales, customer experience, public relations, customer service, customer facing technology, and digital products for network of YMCA programs and facilities that serves 370,000 people annually. • Transformed a national movement by starting an LLC to create collaboration on websites and digital products, saving the movement over $1MM and dramatically improving customer digital experience. • Created meaningful brand campaign that bridged needs from sales to philanthropy and produced omnichannel marketing campaigns and assets resulting in over 30,000 new customers annually. Delivering Results Matters – • Led successful creation and deployment of traditional and digital marketing across multiple products with strong and collaborative relationships with external agencies. • Increased digital influence, conversions, awareness, conversation, and impressions across digital platforms including web, email, search, social, and display, emailing strategy averaged 22-25% open rates and 10-13% click-through rates. Collaborating with People Matters – • I led up to 120 individuals collaborating, planning, and problem solving resulting in increased performance. • Designed, pitched, and generated $4MM on investment for an innovation lab to transform the National Y business model. Purpose and Mission Matters – • I thrive on helping the under-served, I served as a Board Member of Every Meal where we grew revenue from $35K to $6MM in 7 years, serving millions of meals every year that help kids who live with food insecurity. Connection Matters – • I believe in strong relationships that yield a well-lived life. I appreciate life-long connections such as canoeing the length of the Mississippi with my old high school buddy. One of my pass-times is organizing unique and meaningful team builders. Let’s Connect on What Matters to You – • [email protected]