Christina Nichols

Forthright and results driven sales executive with documented record of driving a multimillion-dollar reoccurring revenue business with demonstrated turnaround success in challenging settings. Strategic sales revitalization expert known for building strong teams, over-delivering on customer promises and quickly achieving profitability. Detail-oriented without losing the big picture, analytical and methodical with insightful creative thinking to solve work issues with practical solutions. Strong strategic leadership, people management, and interpersonal communication skills that inspire confidence among clients, and forge teamwork synergies among market leaders, direct reports and across diverse functional teams. • Turned around North Americas consumer-direct sales performance by doubling lead to order conversion rate; attained strong results by building/ optimizing sales and organizational processes.• Captured larger business opportunities and maximized sales results by increasing upsell rate by 30% and revenue per order by 19.8%; achieved through Customer Focused Sales training along with daily management & coaching techniques. • Improved customer retention by 38% by facilitating high-touch experience and connecting customer to relevant products/ solutions.• Rebuilt North Americas referral marketing team into high performaning organization; by staying in close contact with healthcare organizations, led market research efforts in order to offer solutions satisfying customer needs. Sales leadership competencies include: • P&L Accountability • Business Development• Strategic Sales Planning• Relationship Management• Staff Recuitement & Retention• Business Process Reengineering• Startup & Turnaround Situations• Sales Force Education/ Performance• Market Analysis• Territory Expansion• Change Management• Productivity Improvement