Emily Xu
Senior Vice President Ecommerce | Chief Marketing Officer | Customer Experience Innovation | Board Service@ Republic National Distributing Company
Charlotte, North Carolina, United States
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Emily Xu is a strategic and creative senior executive with 23.9 years of experience in executive management, ecommerce leadership, and growth strategies. Based in Chicago, she has a deep understanding of customer insights and creating intelligent digital solutions. Emily has successfully transformed consumer businesses and brands to scale, resulting in significant growth through repositioning brands, optimizing marketing and technology investments, and establishing strong cross-functional partnerships. She has led large, high-performing teams and consistently delivered compelling results. Emily's expertise lies in global enterprise strategy, digital development, and execution, and she is a board member of the board.
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Emails and Phone Numbers

@mgbwhome.com
@mgbwhome.com
@gmail.com
@rndc-usa.com
@crateandbarrel.com
+1 972595****
+1 314725****
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About

Emily is a strategic, creative, and growth-oriented senior executive skilled at transforming consumer businesses and brands to scale. Her approach involves gaining a deep understanding of customer insights, creating intelligent digital solutions, optimizing marketing and technology investments, and establishing strong cross-functional partnerships to drive enterprise transformation. Emily has earned the trust of Board Members and colleagues who rely on her to scale businesses, make high-return investments, and improve organizational agility. She has led large, high-performing teams that consistently deliver compelling results. Her career highlights includePartnered with the board and executive leadership team to develop and execute a bold 3-year growth strategy that delivered significant top-line growth by repositioning the brand, innovating the customer experience, and growing global markets.Reimagined the brand experience by accelerating digital growth and omnichannel capabilities.Redefined brand positioning by developing customer insights, personas, and segmentation strategies resulting in double-digit YoY customer growth.Built and executed a digital roadmap and doubled eCommerce penetration by revamping the site experience, unlocking digital-first content, and transforming merchandising strategies. Transformed a large customer experience organization to achieve significant growth in both customer and employee NPSCentralized enterprise strategy and analytics function to fuel business growth by modernizing data infrastructure, building the balanced scorecard, and providing timely actionable insights on business performance.Invested in highly talented human capital that was instrumental in executing the digital strategy to promote brand growth.Specialties: Global Enterprise Strategy | Digital Development and Execution | Global Expansion Blueprints | eCommerce | Brand Management | Omnichannel Customer Experience | Market Research | Customer Insights | Technology Innovation | Customer Service | Data Analytics | Strategic Partnerships | P&L Management | Program Management | Process Improvement | Cross-Functional Team Leadership | Board Member

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Work Experience

1010 Isuzu Pkwy, Grand Prairie, Texas, 75050, US

Beverage Manufacturing

7297
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Emily Xu's Professional Milestones

  • Director Ecommerce Business Strategy And Operations (2015-01-01~2017-01-01): Optimized efficiencies and streamlining processes to maximize business performance.
  • Director Ecommerce (2014-09-01~2015-11-01): Implementing cutting-edge technologies and strategies to optimize online business operations and drive revenue growth.
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Education

The University of Chicago Booth School of Business
The University of Chicago Booth School of Business

Strategic Management,

Entrepreneurship,

Finance,

Marketing,

Strategic Management, Entrepreneurship, Finance, Marketing

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