Fernando Freitas

For the past 15+ years I have dedicated most of my wake hours to learning and honing my skills in four main areas: i) leadership, ii) deal making, iii) digital products, and iv) marketing. This journey has led me to work in a diverse set of environments, from big 4 consulting to starting up my own ventures, and to acting as an executive and board member for multi-national tech companies.The journey has taken me to many different countries and to work in many different industries. From the excitement of the automotive industry and its products and services, to the ability to create opportunities through venture capital, and to many other industries that all allowed me to expand my views and understanding of interconnections between sectors and the impact decisions can have; cascading events to ultimately create a better life.Today, I devote my time to Awto - a mobility platform that rents vehicles by minutes, hours, days or even months. Awto has plenty of products and services that cater to almost all mobility needs that involve driving a vehicle. Besides Awto, I dedicate the remainder of my time to studying economics, product development, and marketing strategies.My ideal day involves exercising, studying and working alongside our teams to create amazing products and to find solutions to really hard problems. I’m moved by complexity and challenge, so I naturally gravitate towards projects that push me to connect dots, anticipate situations, and allow me to creatively come up with value-generating solutions.