Gretchen DeVault

I turn websites into lead generation machines. WEB STRATEGY & EXPERIENCE - Web strategy and architecture - User and buyer personas, user and buyer journeys - UI/UX design - Development and launch, testing - Conversion rate optimization (CRO), roadmap for CRO and testing, AB Testing - Landing page set up and optimization - SEO strategy, on-page optimization, keyword research - Technical SEO to improve site performance - Google and web analytics and reporting DIGITAL MARKETING - Digital marketing strategy and campaign management - Marketing funnels, lead generation, demand generation - SEM, PPC (Google Ads, Facebook Ad Campaigns) - SEO content marketing (lead magnets, blogs, podcasts, videos, etc) - Email marketing, marketing automation, drip campaigns - Social media strategy - Digital marketing and SEO analytics, campaign reporting MANAGEMENT & LEADERSHIP - Leading cross-functional teams of developers, designers, writers, and digital marketing specialists - Account management, working with executive level leadership - Budget management, project management TOOLS: - WordPress, HTML & CSS - Google Web Tools (Google Analytics, Optimize, Search Console, Tag Manager) - SEO (Moz, SEMRush, Yoast) - AB Testing & CRO (Crazy Egg, Hotjar) - SEM & PPC (Google Ads, Facebook Business Manager) - Design (Adobe Creative Suite) - Email Marketing (MailChimp, Constant Contact) - CRMs (ActiveCampaign, Hubspot, Salesforce) - Social media (Hootsuite, SproutSocial) - Project Management (Asana, Basecamp, AirTable)