Hanna Huffman

Experienced digital growth leader and business operator with a proven track record driving P&L growth through brand, content, SEO, data, product development, performance marketing, data science, business operations, and market strategy. Passionate about growing businesses via driven, high performing teams while improving the lives of the end users we serve.Presently SVP, Performance Marketing at Dotdash Meredith, America's largest digital and print publisher. The Performance Marketing group supports acquisition marketing programs across 200MM users and forty Dotdash Meredith brands including Verywell, Investopedia, Better Homes & Garden, Southern Living, Food and Wine, Travel and Leisure, The Spruce, Byrdie, People, Entertainment, and more.Previous experience includes Product and Business Operations leadership at Red Ventures including RVO Health, an Optum and Red Ventures Health joint venture, and four years launching and scaling digital health service and media businesses. Additional experience includes eCommerce and identity marketing expertise in the Home and Financial Services spaces, launching Red Ventures’ first Healthcare Provider Marketing partnership, and executive operations leadership at one of Charlotte’s most distinguished digital consultancies.