Harvey Cohen
Senior Vice President | Chief Creative Officer@ Empire State Development
New York, New York, United States
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Harvey Cohen is a highly experienced writer with 37.9 years of work experience. He has a diverse skill set in integrated marketing, advertising, strategy, direct marketing, and digital media. Harvey has worked in various roles, including as a copywriter, creative director, and political media consultant. He has also served as the Chief Creative Officer at Empire State Development Corporation and has a strong background in economic development and tourism promotion. Harvey is known for his listener nature, respect for others, and ability to listen to others. He is currently the Senior Vice President, Chief Creative Officer at Empire State Development Corporation.
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Emails and Phone Numbers

@esd.ny.gov
@ny.gov
@esd.ny.gov
@strategyanalytics.com
@gmail.com
@empire.state.ny.us
+1 203745****
+1 516458****
+1 718986****
+1 732577****
+1 516295****
+1 908788****
+1 631897****
+1 917855****
+1 908625****
+1 516978****
+1 585261****
+1 845742****
+1 516655****
+1 877632****
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About

I guess at my core, I am a writer. I started as a copywriter and moved up to creative director at some of New York’s top ad agencies. But no matter how many client meetings I attended or how many writers or art directors I supervised, I still considered myself a writer. Then I went on to positions that were a bit different. I ran the marketing at a large non-profit. I was in charge of all economic development and tourism promotion for New York State. And I was a successful political media consultant. But at all times, I continued to keep on writing. At one point, I even wrote a column for a local chain of newspapers and it was continually among the highest read on their digital sites. But I am more than just a writer, I am also a listener. I listen to clients. I listen to peers. I listen to subordinates. I listen to bosses. I listen, because I respect what others have to say. So I always listen. But I’m also never afraid to speak up. Even if I disagree with everyone. Because sometimes the writer in me, might see what others might miss. Current Employment: Empire State Development Corporation (September 2016 – Present) SVP, New York State Chief Creative Officer Previous Employment: Empire State Development Corporation (September 2011 – August 2016) SVP, Chief Marketing Officer • Developed creative strategies, oversaw budgeting and implemented execution of $50+ million annual marketing campaigns for economic development and tourism • Recruited and managed advertising, public relations and digital agencies as well as supervised in house marketing and creative staff • Totally renewed and revitalized “I Love NY” tourism campaign after brand had become tired and copied – includes new TV, print, digital and social media • Redid all 150+ New York State web sites to improve content, design, usability and search engine optimization as well as provided uniform front and back ends

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Work Experience

633 Third Avenue, New York, NY, 10017, US

Government Administration

545
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Harvey Cohen's Professional Milestones

  • Senior Campaign Advisor For Broadcast And Digital Media (2010-01-01~2011-01-01): Successfully executed strategic campaigns resulting in increased brand visibility and engagement.
  • Senior Vice President | Chief Creative Officer (2016-09-01~): Developed and executed innovative strategies to revolutionize creative services and drive business growth.
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Education

Long Island University
Long Island University

Business Administration,

Management,

Business Administration And Management,

Bachelors

1978-1981
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