Himanka Das
Department of Media and Communication Studies, Pune University
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Himanka Das is a highly experienced professional with 28.7 years of work experience in various fields such as brand management, business development, digital marketing, media planning, and marketing. Based in Mumbai, India, she has a proven track record of driving P&L growth and delivering operational margin targets. Himanka is skilled in bringing MarTech and Media Partnerships to deliver effective marketing ROI and KPIs. She is also a qualified data science and certified in Google Analytics, specializing in machine learning predictive analytics models. With a strong background in sales and marketing, Himanka is a valuable asset in driving business KPIs efficiently.
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About
My co-ordinates ☛ ✆ + 91 9820365063 ✉ [email protected] drive P&L to achieve high performance growth delivering operating margin target || Led successfully digital transformations by building digital capabilities to deliver marketing ROI/ KPIs || Expert in building integrated marcom framework and its implementation to deliver productivity efficiencies mapped to brand KPIs || Experienced in ML/Data science storytelling || Expert in sales go-to-market strategy and demonstrated agility in implementing solutions || Highly skilled in bringing MarTech and Media Partnerships to deliver business KPIs efficiently.♦ I have demonstrated high caliber entrepreneurial skills to turn around organizations, having reputation of building long client relationships. A proven result-oriented media and marcom leader having more than two decades of experience.♦ I am qualified in data science and certified in Google Analytics, evangelising analytics skills by experimenting hands-on Machine Learning predictive analytics models on datasets (concatenating research data and real data generated from dashboards) to address business problems in the domain of media and commerce with specific area of measuring impact of marketing levers and communication channels that is driving consumer purchase decisions and customer retention.♦ Passionately demonstrated high level sales capability developing go-to-market strategies with the goal to create new sales pipeline and accelerate existing pipeline and operationalize plans.♦ Specialist in building MarTech and media partnerships to deliver creative solutions, AI deployment, this enabled me for high revenue extraction and maximize operating profit margins. I have a proven track record of working in a highly matrixed organization of global footprint.♦ Expertise in using Programming languages – Python & SQL♦ Experience with Python libraries such as Panda, NumPy, Stat Models, Sk learn, ♦ Working knowledge and application experience in advanced statistical techniques and concepts including forecasting algorithms ARIMA, SARIMA,SARIMAX and data mining techniques, Random Forest, Decision trees, k-Means, Regression, Logistic regression, etc.♦ Hands on experience in building market mix models/ model selection to recommend impact of marketing and channels of communication investments on revenues.
...See MoreWork Experience
Chief Executive Officer
Advertising Services
Himanka Das's Professional Milestones
- Media Manager (1999-01-01~2001-01-01): Developed and implemented successful media campaigns, increasing brand visibility and increasing audience engagement.
- Chief Executive Officer (2018-01-01~): Transformed the company culture and executed innovative initiatives to drive innovation and profitability.
Education
Mass Communication/media Studies,
Masters Degree In
820454400-883612800Skill
Brand Management
Business Development
Digital Marketing
Media Planning
Marketing
Management
New Business Development
Strategy
Online Advertising
Client Management Media Services
Specialist To Deliver Integrated Communication Solutions
Aggressive New Business Development
Science Of Media Buying Negotiation Skills
Digital And New Media Enthusiast Pioneered Digital Planning
Public Relations
Training And Grooming Talents
Advertising
Strategic Planning
Crm
Certification
Colleagues
Other Named Himanka Das
Frequently asked questions
We found 2 Himanka Das's email addresses
Himanka Das works for Vizeum
Himanka Das's role in Vizeum is Chief Executive Officer
Himanka Das works in the industry of Advertising Services
Himanka Das's colleagues are Barbara Sala,Hazal Sezer,Julie Kelly
Himanka Das's latest job experience is Chief Executive Officer at Vizeum
Himanka Das's latest education in Department of Media and Communication Studies, Pune University