Igor Poza
Roger Vivier
present
Founded in 1937, Roger Vivier is the eponymous Maison of the French shoe designer Roger Vivier (1907 –1998), one of the 20th century’s most prodigious and revolutionary talents in the world of high fashion and luxury footwear. After opening his first boutique on the rue Royale in Paris, Monsieur Vivier designed thousands of whimsical, artistic, desirable shoes for the world’s most celebrated women, from Queen Elizabeth II to Brigitte Bardot. Throughout his lifetime, Monsieur Vivier created over 20 new heel shapes that evolved the traditional world of shoe design and the silhouette of fashion forever. The ‘Aiguille’ (needle), ‘Choc’ (shock), ‘Virgule’ (comma) and ‘Polichinelle’ (puppet) heels are just a few of the graphic and architectural heel shapes that he imagined for women, offering diverse possibilities for dressing up, night and day. Italian designer Gherardo Felloni has presided over the Maison of Roger Vivier as Creative Director since 2018, infusing the collections with his joyful, decorative spirit – evolving the legacy of the founder with his worldly design language for today. Expanding the collections to include handbags, jewellery, hats and gloves, Gherardo’s creations are worn by actresses and singers, artists and royalty alike, from Cate Blanchett and Isabelle Huppert to Rihanna.
- Expanding international reach through strategic partnerships and industry-leading initiatives.
- Driving strategic initiatives to position the company as a leader in the Northern Europe region.
- Launching successful marketing campaigns that drive brand awareness and increase customer engagement across Northern Europe.
- Driving strategic initiatives to increase market share and establish the company as the global leader in commercial operations.
- Revitalized brand image and expanded audience reach through strategic marketing campaigns and comprehensive brand strategy.
- Expanding global market reach through strategic partnerships and expanding market share.
- Developing and executing strategic plans to drive business growth and increase market share across Asia Pacific region.
- Transformed company culture, resulting in a better and more diverse workforce.
- Expanding market presence and driving market growth in European and Latin American regions.
- Developing comprehensive trade marketing training programs to support effective business growth and achieve exceptional brand recognition.
- Launching strategic marketing initiatives for Latin American markets, driving revenue growth and market expansion.
- Expanding market reach and driving company growth through strategic marketing initiatives.
Skills of Igor Poza
Work Experience of Igor Poza
Education Experience of Igor Poza
Harvard Business School Executive Education
Columbia Business School
EBS Paris - European Business School
Lycée Français Charles Lepierre
