Ihsan Leggett

A Modern Marketer with a track record of driving business transformation and acceleration via innovation and strong go-to-market execution. The “intrapreneur” inside an organization with GM/P&L experience I'm known for discovering and leveraging new brand and consumer connections.I have vertical expertise in CPG, D2C, Durable Goods, Manufacturing, Retail, and Medical Equipment, and am adept at leading internal and external marketing teams, working for established multinational corporations, as well as start-ups. I bring passion, joy, and a bias for action to everything I do.Noteworthy ResultsTransformed $400M Luvs brand forecasted to decline 5%. Grew brand by 40% in 18 months by targeting 2nd-time parents, a strategy that had never been done before in the diaper category. Inside P&G Ventures, I created a foot care brand to disrupt the $4B category through a direct-to-consumer proposition. I negotiated a technology partnership with Wiivv Technology to pair computer vision and a 3D printing insole app with new skincare consumables to offer a complete solution.Accelerated D2C Online-Only Brand, Catch Co, growth by expanding into Retail. Grew revenues 3.5x in less than a year. Became the #1 fishing SKU at Dick’s Sporting Goods by launching Mystery Tackle Box and creating a portfolio strategy based on consumer segments that enabled new distribution at DSG and Walmart.Transformed a $3B B2B Manufacturing Company into a consumer brand by devising and launching the largest partnership in the company's history. I negotiated and commercialized a product and content partnership with Chip & Joanna Gaines (Magnolia), on track to deliver over 30% growth to the core portfolio.