Ingrid Korgemagi

Work experience spans advertising strategy, marketing communications, digital strategy, and product innovation disciplines for B2B and B2C entities. Able to manage multiple high-profile projects, think strategically, and create succinct go-to-market tools and tactics that resonate with the end consumer. Demonstrated capability in delivering innovation/new product development—research, trends analysis and distillation, opportunity identification, ideation, concept, product development/optimization and testing, product validation and creation of product marketing materials. Personally entrepreneurial and self-driven with strong problem-solving and analytical skills. Extensive oral and written communication experience, combining practical, technical, and strategic knowledge in both traditional and online marketing strategies. Practiced in financial development, management of product and marketing budgets, and P&L statements.Advanced and delivered results across diverse operational and cultural environments with major companies ranging from Fortune 500 corporations to highly entrepreneurial privately held companies.Specialties: Multi-Channel Marketing Experience (Client and Agency-side) Strategic Brand Marketing Management Advertising StrategyAccount PlanningSocial Media/Mobile MarketingAudience SegmentationPersona DevelopmentUser Experience (UX)Brand/Company Start-up & RefreshTraining & Development of Marketing/Sales TeamsSales Channel Management (Distributor/Franchisee)Data AnalyticsDashboards & Insight ReportingMarketing IntelligenceCompetitive AnalysisMar/Tech Stack IntegrationsBusiness LeadershipAbility to Negotiate and InfluenceRelationship Builder