Julie Miller

Oregon South Coast Regional Tourism Network

present

The Oregon South Coast Regional Tourism Network is a region-wide and cross-sector collaboration of independent individuals and organizations that are committed to sustainably developing tourism through collaborated efforts to enhance the economic vitality of the Oregon South Coast Region. The mission of the Oregon South Coast Regional Tourism Network is to cultivate collaboration that drives an increase in the economic impact of visitors to the region through triple bottom line development (social, environment and economic). The Oregon South Coast Region, as we define it, extends from the Umpqua River Basin south to the Oregon-California border and is bounded to the east by the coastal range and west by the Pacific Ocean. ​ The primary objectives for forming and joining the Oregon South Coast Regional Tourism Network are to: - Benefit active participants economically, environmentally and socially by participating in the network - Build trust and strengthen relationships within and across sectors and jurisdictional boundaries with organizations that impact tourism - Value diverse perspectives and individuality while exploring what opportunities exist for tourism development collaboration - Collaborate where individual and regional tourism goals converge - Identify critical obstacles to regional tourism collaboration and develop strategies for improving effectiveness - Leverage existing activities and resources and avoid duplication of tourism efforts - Share information in order to enhance knowledge and promote best practices that support long term sustainability - Inform elected officials, local businesses, nonprofits, public agencies, and individual residents on the importance and value of tourism as an economic driver - Coordinate and facilitate investment in promising, data-led tourism opportunities that promote increased economic prosperity while respecting our natural resources - Establish consistent, transparent communication and a unified voice for collaborative sustainable tourism development