The NoName Company>   Kalpana Agrawal
Kalpana Agrawal
Kalpana Agrawal is an experienced General Manager Marketing with 22.9 years of work experience in the apparel and fashion industry. She is skilled in trend analysis, wovens, textiles, product development, and merchandising. Kalpana has worked at The NoName Company as the Founder and CEO, and at Shahi Exports Pvt Ltd as the General Manager Marketing. She also has experience in sustainable fashion and manufacturing. Kalpana is based in Faridabad, Haryana, India. .Read More

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About Kalpana Agrawal

Experienced General Manager Marketing with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Wovens, Textiles, Product Development, and Merchandising. Strong marketing professional with a 2 years Diploma in Fashion Designing from Sophias Polytec Mumbai focused in Merchandising and Buying Operations from School name: Gulmohar High School Jamshedpur. .Read More

Kalpana Agrawal’s Activities

Picture this: You’re a small fashion brand, stepping into the attractive world of fashion, surrounded by towering giants. It might seem like a daunting task, but guess what? You’ve got some tricks! 1.  Find Your Niche: Laser Focus on a single niche to optimize your marketing efforts. Choose by style, materials, sustainability, or whatever segment your market research points you toward. 2. Learn from Titans: Copy their best practices but implement them at a fraction of the cost for e.g. Instead of investing in large call centers, implement an AI chatbot that can provide customer service 24/7. 3. Personal Touch: Small is your strength. Small brands often have the advantage of agility which allows them to adapt and pivot quickly in response to changes in the market or customer behavior. 4. Smart Budgeting: Cut costs but don’t cut corners! There are many ways to reduce unnecessary costs while achieving 10X results. Find them. Get inspired by the ISRO Chandrayaan project. 5. E-commerce tango: Online e-commerce platforms like Amazon and Etsy have a large customer base. You can take advantage and piggyback on their success by setting up your own shop on these platforms. From finding your niche and learning from larger businesses to connecting with customers, budgeting wisely, and established e-commerce platforms, there are numerous ways to compete effectively in the fashion industry .Read More
December 07 2023
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Kalpana Agrawal's Current Workspace

The NoName Company
The NoName Company2018-06-01 - Present