Keith Sherwood

Keith Sherwood is a highly experienced professional with 29.1 years of work experience in various roles. He specializes in CRM, digital strategy, advertising, mobile marketing, and integrated marketing. Based in Rockville Centre, New York, Keith has successfully led global marketing communication agencies, including media, advertising, public relations, and marketing consultancies. He is skilled in defining and optimizing key performance metrics to ensure resource allocation to both agency and clients. Keith has successfully completed contractual and fee negotiations for leading domestic and international government, NGO, and corporate clients. His specialties include agency financial management, pricing and compensation models, client contract and fee negotiations, contract compliance, internal agency training, profitable client relationships, and agency resource optimization.