Ken Zachmann

I bring 25 years of experience in data targeting, identity resolution, and campaign measurement and attribution. I've held VP/SVP/EVP roles for top data and technology providers and brand marketers. I founded a data and identity resolution consultancy, Diverge Digital Media, in 2017, helping DMPs, CDPs, and Agencies build identity graphs.As a consultant, I've worked with Fortune 100 AdTech companies, platforms, and agencies. Having worked with many of the largest players in the B2C and B2B data space, I have a deep insight and experience into the vast array of data on the market, both in the US and globally.My focus is to help my clients build the next generation of data-driven identity resolution to power more effective identity graphs and data-driven ad targeting. I am also heavily focused on expanding services globally and am well-versed in GDPR and state-by-state US privacy legislation. Before serving in Principal Advisor roles at Integrated AdTech and Diverge Digital Media Inc., I was the GM/SVP at V12 Data for seven years and was on the initial go-to-market data team at Datalogix that sold to Oracle for over $1 billion.