Kirk Waidelich

A dynamic and impactful Digital Marketing and E Commerce leader who excels in facilitating data-driven executive decision-making, leading successful launch of new and unique product lines, and understanding and engaging a diverse customer base to win back business and new segments. Builds, develops, and mentors high performance teams in driving digital marketing transformation, refocusing strategies on high ROI initiatives, and adopting CRM tools/processes to reach diverse audiences. EXPERTISE: BRAND DEVELOPMENTDIGITAL MARKETING STRATEGIC PLANNING CONSENSUS BUILDINGTEAM BUILDING LEADERSHIP COLLABORATION RELATIONSHIP BUILDING CHANGE MANAGEMENT DATA ANALYTICS BUDGETING COST CONTROLS PROMOTIONS MARKET ANALYSIS CATEGORY DEVELOPMENT PRODUCT MARKETING CRM/LOYALTY PROGRAMSCO BRANDED CREDIT CARD ACQUISITION AND RETENTIONSELECT CAREER HIGHLIGHTS:• Developed customer reporting tools that are used to define and set the foundation for the strategic vision of the company. • Developed and launched packaging, portfolio and marketing plans of key private and national brands including celebrity brands. Brands included: Gusto Select, Real Tree, Real Work, Liz Claiborne, Strahan by Michael Strahan, Izod Golf, American Living, Nicole Miller, Charlotte Ronson, Olsen Boy. Maximized National brands from Levi, Nike, IZOD, adidas, and Van Heusen. • Launched a digital first media plan through media mix modeling data, improving ROI 100%+ with a multi-year digital strategy versus traditional print media; delivered traffic gains while saving upwards of $20M per year.• Developed the strategic direction and lead the launch of a CRM platform to enforce data driven customer communication. This has led to improvement of customer acquisition and retention.• Drove mobile and digital engagement to represent 14% of online revenue, accounting for 70% of total customer engagement across the brand. • Loyalty led and Customer first leader focused on what the Customer wants and needs from a retailer