Lisa Chudnofsky

A storyteller at my core, I help reinvent and build world-class brands through customer-centric strategies, creative leadership, and meaningful, data-led content that resonates as authentic and trustworthy. As a revenue-driven business and marketing strategist with nearly 20 years of expertise in digital media—most notably at MTV and Women’s Health—I transitioned to retail with the goal of proving that content marketing can deliver a differentiated brand experience that grows marketing share and builds customer loyalty. Mission accomplished! I currently serve as VP of Content & Creative at The Vitamin Shoppe, overseeing all aspects of the brand—creative services, original content, social media, community, and public relations. I have demonstrated success in recognizing and maximizing individual, agency, and cross-functional team strengths. I am a change agent constantly bringing innovative approaches to elevate The Vitamin Shoppe from being a business of ‘pills and powders’ to one that’s known for helping people achieve their best selves, however they define it.