Vice President Digital Content And Social Strategy@ Morgan Stanley
New York City Metropolitan Area
Lisa Parada
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FlashIntel GPTLisa Parada is a highly experienced marketing and advertising leader with 33.9 years of work experience. She specializes in content strategy, content creation, brand marketing, advertising, and branding. Based in the United States, Lisa has a strong background in B2C and B2B industries, with expertise in financial services and travel. She is known for her dedication, collaborative, creative, and leadership skills, and has a proven track record of connecting brands with their audience using insights and data to achieve business goals. Lisa is bilingual in English and Spanish and has significant work and study experiences abroad.
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About
Core Strengths:Content Strategy | Content Marketing | Content Creation | Brand Marketing Strategy | Advertising Planning | Digital and Broadcast Marketing | Social Media | Podcasting | Creative direction | B2B and B2C Audiences | Paid Search | Email Marketing | Campaign Performance Measurement | Customer Experience | Management Consultant | Leadership and Management Strategic marketing and advertising leader with 15+ years of integrated marketing experience in branding, digital and broadcast advertising, media, and content. I've enjoyed the Client, Agency and Management Consulting sides of the business to better connect brands with their audience using insights and data to achieve business goals. Strong B2C and B2B expertise in highly competitive industries like financial services and travel. Known for being dedicated, collaborative, creative, and leading high performing teams. Lifelong learner. Bilingual in English and Spanish, with significant work and study experiences abroad. Consistently finds ways to have a positive impact on her workplace and community.
...See MoreWork Experience
Vice President Digital Content And Social Strategy
Vice President
Financial Services
Lisa Parada's Professional Milestones
- award-winning in-house advertising agency director of brand strategy (2015-07-01~2019-12-01): Developed and executed impactful marketing campaigns to drive brand awareness, engage audience, and increase brand visibility.
- Public Relations Representative (1992-01-01~1994-01-01): Building strong media relationships, resulting in increased brand visibility and brand visibility.
Education
Skill
Strategy
Strategic Insights
Content Marketing
Advertising
Branding Experience
Branding And Identity
Brand Management
Marketing Strategy
Online Advertising
Digital Marketing
Online Marketing
Social Media
Social Media Marketing
E Commerce
Email Marketing
Sem
Management
Marketing Communications
Marketing
Segmentation
Business Process Improvement
Start Ups
Integrated Marketing
Creative Problem Solving
Content Strategy
Strategic Planning
Market Research
B2b Marketing
Digital Media
Multi Channel Marketing
Project Management
Account Management
Management Consulting
Performance Management
Product Management
Customer Experience
Product Development
Critical Thinking
Time Management
Media Strategy
Paid Search Campaigns
Paid Search Strategy
Advertising Campaigns
Video Advertising
Strategic Brand Positioning
Customer Value Proposition
Performance Measurement
Creative Campaign Development
Customer Journeys
Category Insights
Creative Insights
B2c Marketing
Podcasting
Business Innovation
Growth Marketing
Certification
Colleagues
Carleen Mulholland
Assistant Vice President - Business Service Officer
Patrick Harty
IT Vice President Execution Manager | IT System Owner | Business Analysis | Project Management | Service Interface Design | Database Design | Compliance
Thomas Tran
Product Owner
Anuka Moon
Analyst
Bonface Ouma
Owner
Other Named Lisa Parada
Frequently asked questions
We found 2 Lisa Parada's email addresses
We found 2 Lisa Parada's phone numbers
Lisa Parada works for Morgan Stanley
Lisa Parada's role in Morgan Stanley is Vice President Digital Content And Social Strategy
Lisa Parada works in the industry of Financial Services
Lisa Parada's colleagues are Carleen Mulholland,Patrick Harty,Thomas Tran
Lisa Parada's latest job experience is Vice President Digital Content And Social Strategy at Morgan Stanley
Lisa Parada's latest education in IESE Business School
