Lisa Trapani Shumate
Rice Business - Jones Graduate School of Business
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Lisa Trapani Shumate is an experienced professional with 32.1 years of work experience in television, marketing, social media, public speaking, and leadership. She is currently the Associate Vice President of Houston Public Media and Executive Director of the Houston Public Media Foundation. With a strong background in government relations and education, Lisa oversees a staff of 90 and focuses on expanding the presence of digital media. She has a proven track record of leadership and has worked in management positions at commercial media outlets and has been actively involved in various national governing boards. Lisa is a dedicated and resilient individual who is passionate about career success.
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About
I serve as the Associate Vice President of Houston Public Media and Executive Director of the Houston Public Media Foundation. Houston Public Media is licensed to the University of Houston. HPM delivers trusted content across television, radio, and digital channels with local news, public affairs, and educational programming for children and adults. Our programming partners include PBS, NPR, and American Public Television. I've been in this role since 2011. I am responsible for a $20MM operating budget and raising capital funds as needed. I oversee a staff of 90 that is focused on expanding our presence in the digital media landscape. Strong ties to Houston's business community, educational institutions, and arts organizations are vital to our existence and our mission. We're fortunate to live and work in Houston which has the diversity and opportunity of a large market and the warmth of a small town. Houston is generous and resilient. So is Houston Public Media. When Hurricane Harvey destroyed the studios of KHOU-11, Houston's CBS station, Houston Public Media created space for their entire news and technical operations for 18 months until they could find a new home. During the pandemic Houston Public Media created a new daily talk show to answer listener questions about everything from quarantine to vaccines. We also added educational programming on television and online resources for teachers and parents working to educate children from home. Before joining Houston Public Media, I worked in management positions at commercial media outlets KHOU/TEGNA and KTRK/Disney-ABC where I lead departments responsible for revenue, marketing, community affairs, and government relations. I've been an active member of the Executive Women's Partnership of the GHP since 2012, and a founding member of the Women's Business Alliance. I've served on 3 national governing boards over the past 6 years and I continue to serve at the national level in public media. I am an experienced speaker and contributing author to a textbook used at universities in the United States and Canada, published by Wiley, called "You Got This! The Real Skills You Need for Career Success."
...See MoreWork Experience
Associate Vice President
Broadcast Media Production and Distribution
Lisa Trapani Shumate's Professional Milestones
- Executive Director (2002-12-01~2004-12-01): Implementing strategic initiatives to drive organizational growth and enhance organizational growth.
- Director Of Programming And Marketing (2005-01-01~2011-09-01): Driving successful marketing campaigns and executing strategic marketing initiatives to enhance brand visibility and drive brand awareness.
Education
Skill
Television
Marketing
Social Media
Public Speaking
Leadership
New Media
Public Relations
Broadcast
Media Relations
Digital Media
Management
Broadcast Television
Video Production
Social Media Marketing
Marketing Strategy
Radio
Editing
Broadcasting
Broadcast Journalism
Certification
Colleagues
Lynne Cook
Chief Development Officer
Dennis Foley
director of content at houston public media kuhf-fm & kuht-tv
Mark Armes
Creative Director
Jim Pivero
Director Radio Operations
Don Geraci
director of content at houston public media
Other Named Lisa Trapani Shumate
Frequently asked questions
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Lisa Trapani Shumate works for Houston Public Media
Lisa Trapani Shumate's role in Houston Public Media is Associate Vice President
Lisa Trapani Shumate works in the industry of Broadcast Media Production and Distribution
Lisa Trapani Shumate's colleagues are Lynne Cook,Dennis Foley,Mark Armes
Lisa Trapani Shumate's latest job experience is Associate Vice President at Houston Public Media
Lisa Trapani Shumate's latest education in Rice Business - Jones Graduate School of Business