Lucy Allen

Sydney, New South Wales, Australia
OFX

Bournemouth University

2002-2006
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About

A business leader with over 15 years’ B2C and B2B experience in the UK, APAC and North America in strategic marketing, brand, communications, partnerships, ecommerce, customer experience and ESG. I am best characterised as: - Strategic marketer with strong commercial background - High standard of execution delivering business growth domestically and internationally - Authentic leader who fosters talent and builds high performing teams Senior marketer, with extensive experience in translation of consumer insights and local understanding, into effective consumer led business portfolio strategies, with proven experience across a diverse mix of geographies and market types. Passionate people leader with influencing skills across functions and regions. Selected as 2021 Marketing Academy Scholar (30 out of over 500 applicants), alongside marketing, advertising and media leaders from some of the world’s biggest companies such as Google, Salesforce, KFC, Commonwealth Bank, American Express and OMD. Founder of a consumer electronics company exclusively importing products from China into A&NZ into the wholesale market. Conscious business leader who’s passionate about meaningful and sustainable environmental change coupled with social and corporate governance frameworks to enable conscious conduct, growth and change. Industries - FinTech, Banking, Insurance, Construction, Logistics, Telecoms, Education, Arts, Travel, Electronics

Lucy Allen In Short

Lucy Allen is a highly experienced business leader with over 15 years of B2C and B2B experience in various industries. She has a strong commercial background and a high standard of execution, delivering business growth domestically and internationally. Lucy is a renowned leader who fosters talent and builds high-performing teams. She is also a passionate people leader with influencing skills across functions and regions. Lucy has worked with renowned companies such as Google, Salesforce, KFC, Commonwealth Bank, American Express, and OMD. She is the founder of a consumer electronics company, importing products from China into the wholesale market.

Lucy Allen's Professional Milestones

  • Marketing Manager (2014-02-01~2016-06-01): Achieved record-breaking sales targets, driving company growth and establishing a successful marketing presence.
  • Marketing Director North America Cover (2016-06-01~2017-10-01): Building a comprehensive marketing strategy to effectively target and engage target audiences across North America.
  • Account Manager (2006-06-01~2010-08-01): Building strong client relationships and consistently exceeding sales targets through effective communication and targeted marketing strategies.
  • Global Marketing Campaign Manager (2016-10-01~): Developed and executed comprehensive marketing campaigns that targeted at target audiences, driving brand awareness and revenue growth.
  • Senior Client Services Manager (2007-06-01~2013-12-01): Streamlined client processes, resulting in improved customer satisfaction and improved operational efficiency.
  • Global Head Of Ecommerce Online Sellers: Expanding online presence through strategic partnerships and leveraging international sales territories.
  • Brand Consultant: Created and executed successful brand campaigns, driving audience engagement and driving brand recognition.
  • Co-Founder: Designing and implementing innovative tools and systems to drive innovation and revolutionize the organization.
  • Marketing Academy Scholar: Developed a comprehensive marketing curriculum that promoted high-quality knowledge and knowledge in the industry.
  • Business Leader | Marketing Director | Founder | Marketing Academy Alumni | ESG: Implemented strategic marketing initiatives to drive brand awareness and revenue growth within the global ecommerce industry.

Lucy Allen's Emails and Phone Numbers

Research Contact
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Work Experience

OFX

Sydney,New South Wales,Australia

Financial Services

627
Discover more
Rochford Capital

Sydney,New South Wales,Australia

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Technovation - Promotional Merchandise

Sydney,New South Wales,Australia

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The Marketing Academy

Newbury,England,United Kingdom

Education

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Skill

Direct Marketing

Email Marketing

Digital Marketing

Integrated Marketing

Marketing Strategy

Marketing Communications

Online Advertising

Marketing Management

Online Marketing

B2b

Advertising

Marketing

Brand Development

Copywriting

Account Management

Public Relations

Digital Strategy

Certification (1)

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Frequently asked questions

What is Lucy Allen's email address?

We found 1 Lucy Allen's email addresses

What is Lucy Allen's phone numbers?

We found 1 Lucy Allen's phone numbers

Which social media profiles does Lucy Allen have?

Lucy Allen's social media include: Linkedin, Twitter, 

What company does Lucy Allen work for?

Lucy Allen works for OFX

What is Lucy Allen's role in OFX?

Lucy Allen's role in OFX is Business Leader | Marketing Director | Founder | Marketing Academy Alumni | ESG

Which industry does Lucy Allen work in?
Lucy Allen works in the industry of Financial Services
Who are Lucy Allen's colleagues?
Lucy Allen's colleagues are AMARJIT SINGH,Nafis Abdullah,Grace Brady
What is Lucy Allen's latest job experience?

Lucy Allen's latest job experience is Business Leader | Marketing Director | Founder | Marketing Academy Alumni | ESG at OFX

What is Lucy Allen's latest education?

Lucy Allen's latest education in Bournemouth University

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Lucy Allen is a highly experienced business leader with over 15 years of B2C and B2B experience in various industries. She has a strong commercial background and a high standard of execution, delivering business growth domestically and internationally. Lucy is a renowned leader who fosters talent and builds high-performing teams. She is also a passionate people leader with influencing skills across functions and regions. Lucy has worked with renowned companies such as Google, Salesforce, KFC, Commonwealth Bank, American Express, and OMD. She is the founder of a consumer electronics company, importing products from China into the wholesale market.
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