Creative And Strategic Storyteller | Communications Leader@ American Express
New York, New York, United States
Melanie Backs
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The City University of New York
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FlashIntel GPTMelanie Backs is an energetic and collaborative strategic storyteller with 16.5 years of experience in media relations, public relations, and strategic communications. Based in the United States, she is currently leading the communications team for Global Merchant & Network Services at American Express. Melanie has expertise in integrated communications strategy, team leadership, media training and narrative development, and crisis and issues management. She has also worked in various roles at Weber Shandwick and Padilla, gaining valuable experience in the industry. Melanie's skills and experience make her a valuable asset in the field of communications.
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About
I’m an energetic, collaborative, strategic storyteller. My job: protect the brand and communicate the best of our business. I support and counsel top global executives while leading my team to craft winning external and internal communication strategies that influence, inspire and inform.I currently lead the communications team for Global Merchant & Network Services at American Express.Expertise: Integrated communications strategy and planning, team leadership, executive visibility and positioning, media training and narrative development, global public relations, press and influencer relations, social and digital media, crisis and issues management, media training, B2B, consumer, philanthropy, market research, advertising, personal finance, credit cards, technology, hospitality, branding, renewable energy, insurance, information technology, innovation and design.
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Creative And Strategic Storyteller | Communications Leader
Director Public Affairs
Financial Services
Melanie Backs's Professional Milestones
- Creative And Strategic Storyteller | Communications Leader (2016-10-01~): Creating engaging and impactful messaging to propel brand identity and engage target audiences.
- Account Supervisor (2009-02-01~2011-08-01): Successfully led and nurtured key client relationships, driving revenue growth and exceeding sales targets.
Education
Skill
Media Relations
Public Relations
Strategic Communications
Crisis Communications
Market Research
Publicity
B2b
Personal Finance
Corporate Communications
Philanthropy
Hospitality
Information Technology
Insurance
Renewable Energy
Global Media Relations
Certification
Colleagues
Other Named Melanie Backs
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Melanie Backs works for American Express
Melanie Backs's role in American Express is Creative And Strategic Storyteller | Communications Leader
Melanie Backs works in the industry of Financial Services
Melanie Backs's colleagues are Paul Polex,Tichaona Pfukwa,Rob Winton
Melanie Backs's latest job experience is Creative And Strategic Storyteller | Communications Leader at American Express
Melanie Backs's latest education in The City University of New York
