Michelle Spohnholz

Dallas-Fort Worth Metroplex
Frisch's Restaurants, Inc.

Georgia State University - J. Mack Robinson College of Business

2013-2013
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About

A bright, passionate executive who delivers results through people and compelling communication. Agency, retail, hospitality, entertainment and CPG experience leading teams in brand, digital, product and innovation strategies. Discerns actionable insight from data, inspires accountable teams and designs strategic, profitable solutions with a cross-functional win/win mindset. Specialties: Executive Leadership, Consulting, Consumer Research, Consumer Insights, Marketplace Intelligence, Brand Management, Consumer Marketing, Customer & Shopper Marketing, Category Management, Brand Positioning, Strategic Planning, Advertising and Media, Digital Marketing, Social Media, Loyalty Apps & Online Ordering, Innovation, New Product Development, Stage Gate Process Development, Stage Gate Implementation and Process Management, New Business Development, Miller Heiman Expertise, High-Performance Team Development, Change Leadership, Food & Beverage, Hospitality, Retail.You can contact me regarding career, consulting and networking opportunities at 404-863-2542 or [email protected].

Michelle Spohnholz In Short

Michelle Spohnholz is a highly experienced executive with over 30 years of work experience. She specializes in brand management, customer insight, marketing, and cross-functional team leadership. Michelle has a strong track record of delivering results through people and compelling communication. She has worked in various industries such as agency, retail, hospitality, entertainment, and CPG. Michelle's expertise lies in executive leadership, consulting, consumer research, and brand management. She is known for her ability to inspire and design profitable solutions with a cross-functional win/win mindset. Michelle can be contacted at 404-863-2542 or [email protected].

Michelle Spohnholz's Professional Milestones

  • director of marketing-taco bell account (2002-01-01~2003-01-01): Developed and executed successful marketing campaigns for Taco Bell, resulting in increased brand awareness and customer engagement.
  • Fractional Chief Marketing Officer (2020-01-01~): Established a streamlined copyright and marketing strategy to enhance brand visibility and market penetration.
  • director of marketing-west region foodservice (2003-01-01~2005-01-01): Maximized brand recognition and customer engagement through strategic marketing campaigns across the West region.
  • Director Of Marketing-west Region Foodservice (2003-01-01~2005-01-01): Increasing market share by strategically targeting new and innovative foodservice products, driving customer satisfaction and profitability.
  • Vice President Marketing-arby's Account (2006-01-01~2007-01-01): Driving revenue growth in the first quarter through effective marketing strategies and client-focused solutions.
  • director of marketing pepsi tracy locke (1999-01-01~2003-01-01): Expanding marketing campaign to drive exponential growth and increase market share.
  • Account Service (1993-01-01~2001-01-01): Achieved record-breaking sales numbers, while maintaining high client satisfaction and customer satisfaction.
  • vp customer marketing pepsi (2006-01-01~2007-01-01): Enhanced customer communication strategies through strategic marketing initiatives and targeted marketing campaigns.
  • interim vp head of marketing (2016-01-01~2017-01-01): Implementing strategic marketing initiatives to drive brand awareness and increase consumer engagement.
  • vp head of marketing for us business (2010-01-01~2014-01-01): Driving strategic initiatives to increase brand awareness and drive revenue growth for the US business.
  • Vice President Marketing, National Restaurant Accounts (2008-10-01~2010-03-01): Transforming national restaurant accounts into global accounts, driving revenue growth and maximizing profitability.
  • head of marketing-brioche doree at le duff america inc (2018-02-01~2018-07-01): Driving brand awareness and driving sales growth through strategic marketing initiatives and client acquisition.
  • Vice President Head Of Marketing (2018-08-01~2019-12-01): Elevated brand visibility and improved customer engagement through strategic marketing initiatives.
  • Vice President Marketing (2010-01-01~2015-12-31): Driving marketing strategies to increase brand visibility and drive sales growth in the digital entertainment industry.
  • Chief Marketing Officer (2021-09-01~2022-07-01): Developed and executed successful marketing campaigns to drive brand awareness and increase customer engagement.
  • Chief Marketing Officer (2020-01-01~2021-04-01): Developed and executed strategic marketing initiatives to increase brand awareness and drive sales growth.
  • Vice President Of Global Marketing Services (2014-01-01~2015-01-01): Revamped marketing strategy for global reach and streamlined services, driving effective international marketing strategies.
  • vp marketing national restaurant accounts (2008-10-01~2010-03-01): Developed and executed successful marketing campaigns to increase national restaurant sales and revenue.
  • vp marketing premier restaurants (2007-03-01~2008-10-01): Enhanced brand awareness by implementing strategic marketing campaigns for premier restaurants.
  • vp marketing-arby s account (2006-01-01~2007-01-01): Driving strategic marketing initiatives to maximize client engagement and drive business growth.
  • Chief Marketing Officer | Illuminating Strategy Brands: Implemented data-driven strategies to optimize brand visibility and drive continuous growth.

Michelle Spohnholz's Emails and Phone Numbers

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Work Experience

Frisch's Restaurants, Inc.

Cincinnati,Ohio,United States

Restaurants

1164
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Brioche Dorée North America

Dallas,Texas,United States

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Tropical Smoothie Cafe

Atlanta,Georgia,United States

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Arby's

Atlanta,Georgia,United States

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PepsiCo

Purchase,New York,United States

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Taco Bell

Irvine,California,United States

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Tracy-Locke

Irving,Texas,United States

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Education

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Skill

Brand Management

Customer Insight

Marketing

Cross Functional Team Leadership

Marketing Strategy

Strategy

Product Marketing

Brand Architecture

Integrated Marketing

Consumer Products

Shopper Marketing

Management

Marketing Management

Leadership

New Business Development

Product Development

Strategic Planning

Strategic Communications

People Development

Fmcg

Field Marketing

Advertising

Business Development

B2b

Food

Consumer Insight

Digital Marketing

Competitive Analysis

Marketing Research

Food And Beverage

Culinary Management

Miller Heiman Strategic Selling

Social Media Marketing

Mobile Applications

Certification (1)

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Frequently asked questions

What is Michelle Spohnholz's email address?

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What is Michelle Spohnholz's phone numbers?

We found 1 Michelle Spohnholz's phone numbers

Which social media profiles does Michelle Spohnholz have?

Michelle Spohnholz's social media include: Linkedin, Facebook, Twitter, 

What company does Michelle Spohnholz work for?

Michelle Spohnholz works for Frisch's Restaurants, Inc.

What is Michelle Spohnholz's role in Frisch's Restaurants, Inc.?

Michelle Spohnholz's role in Frisch's Restaurants, Inc. is Chief Marketing Officer | Illuminating Strategy Brands

Which industry does Michelle Spohnholz work in?
Michelle Spohnholz works in the industry of Restaurants
Who are Michelle Spohnholz's colleagues?
Michelle Spohnholz's colleagues are James Walker, CFE,Darrin White,Lyle Gutknecht
What is Michelle Spohnholz's latest job experience?

Michelle Spohnholz's latest job experience is Chief Marketing Officer | Illuminating Strategy Brands at Frisch's Restaurants, Inc.

What is Michelle Spohnholz's latest education?

Michelle Spohnholz's latest education in Georgia State University - J. Mack Robinson College of Business

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Michelle Spohnholz is a highly experienced executive with over 30 years of work experience. She specializes in brand management, customer insight, marketing, and cross-functional team leadership. Michelle has a strong track record of delivering results through people and compelling communication. She has worked in various industries such as agency, retail, hospitality, entertainment, and CPG. Michelle's expertise lies in executive leadership, consulting, consumer research, and brand management. She is known for her ability to inspire and design profitable solutions with a cross-functional win/win mindset. Michelle can be contacted at 404-863-2542 or [email protected].
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