🍂 Nicole Lazzaro 🍂
President | Founder@ XEODesign, Inc.
Oakland, California, United States
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Nicole Lazzaro is a Metaverse Architect and XR Design/Dev building expert with over 31 years of experience. Based in Oakland, California, she is known for her expertise in game design, user experience, and user interface design. Nicole is currently building an emotion model, Narrative AI, and Empathy Engine for Follow the White Rabbit. She has a strong background in helping companies increase engagement through putting the 4 Keys to Fun into everything they do. Nicole is recognized for her work, including being one of the top 20 women working in video games and a Fast Company.
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Emails and Phone Numbers

@xeodesign.com
@xeodesign.com
@xeodesign.com
+1 510658****
+1 510658****
+1 510388****
+1 510428****
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About

Metaverse Architect and XR Design/Dev building Follow the White Rabbit with The 4 Keys to Fun (4K2F.com)I unlock human potential through technology and play. An XR developer currently building an emotion model, Narrative AI, and Empathy Engine for our game Follow the White Rabbit. Discovered the relationship between what we do and how we feel in games. http://PlayWhiteRabbit.com 4K2F.comA world-renowned game developer / designer who pioneered measuring emotions on players faces as they play. I help companies increase engagement by putting the 4 Keys to Fun into everything that they do.Voted by VentureBeat and Gamasutra as one of the Top 20 women working in video games, and Fast Company as one of the 100 most influential women in technology Nicole is frequently cited by Wired, Fast Company, ABC News, CNET, The Hollywood Reporter, and Red Herring, XEODesign's clients include Sony, EA, Ubisoft, Sega, PlayFirst, Disney, Kabam, Leap Frog, Nexon, IBM, and The White House. She has an undergraduate degree in Psychology from Stanford University where she also studied film making and computer programming. Accomplishments • Created XEODesign's VR/AR Benchmark Engagement Framework • Discovered the 4 Keys to Fun how games create engagement with emotions (used by 100,000's leading developers world wide) 4K2F.com The 4 Keys is baked into the AI of The Sims and inspired IBM Watson's emotion analytics • First to measure emotion on people's faces in games with microexpressions • Designed the first iPhone game (1Million downloads) • Created Tilt World an iOS game to plant 1 million trees in Madagascar (16,000 trees planted so far) • Designed the first body grammar for camera games for a Paul Allen startup 12 years before the Kinect • Track record of game designs that increase engagement and monetization double the industry averageSince founding XEODesign in 1992 Nicole Lazzaro's design and research has improved over 1 billion player experiences, including several popular franchises for casual audiences such as the Myst Series, Diner Dash, and The Sims. Nicole has studied the success and failure of games across the industry for decades. Nicole is an Internationally recognized expert on emotions and how games create engagement and a sought after keynote speaker.

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Work Experience

1, 1, 94618, US

Computer Games

1
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🍂 Nicole Lazzaro 🍂's Professional Milestones

  • President | Founder (1992-08-01~): Built a successful company from the ground up, paving the way for the future.
  • Strategic Design Specialist | Outreach (2020-05-01~): Developed impactful design strategies to increase brand awareness and drive effective outreach initiatives.
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Education

Stanford University
Stanford University

Bachelor's Degree,

Cognitive Psychology