Nina Menezes, Ph.D.
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Nina Menezes, Ph.D. is a highly experienced healthcare strategist and upstream marketer with a strong passion for personalized medicine and innovative healthcare technologies. With over 20 years of work experience, she has developed strong communication strategies and strategic marketing plans. Nina has held various leadership positions, including Vice President of Marketing at Inflammatix, Inc. and Director of Marketing Innovation at Abbott. She has also worked as a healthcare management consultant and has a track record of launching new products and launching new global territories. Nina is based in the United States.
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About

10-year+ blended marketing and management consulting career, with deep technical knowledge acquired through clinical research and training background at Harvard Medical School and MIT. Progressive, entrepreneurial healthcare strategist, upstream and downstream marketer, and expert in oncology, genomics, and diagnostics markets. Strong passion for personalized medicine and innovative healthcare technologies transforming patient care. Known for ability to quickly master new product spaces and competitive landscape; team and cross-functional leadership strength; structured thinking; and high-impact communication style. Throughout career, served as a strong internal and external product evangelist and cross-functional lead to develop actionable, customer-focused commercialization strategies and position businesses for sustainable, profitable growth in new and expanded markets. New product development and commercialization experience includes: • Brand identity and competitive positioning • Communication strategies, key messaging and tactical marketing plans • Customer segmentation • Targeting strategies to access and influence key opinion leaders • Deepened market intelligence • Evidence generation studies to build and demonstrate clinical product value While at BD over the past four years, led two due diligence teams and served in key role to position company for genomics market entry and long-term growth. Efforts resulted in new revenue stream, two acquisitions, formation of 200-member business unit and company’s highest recognition in technology innovation, the Wesley J. Howe Award. Earlier, as a healthcare management consultant across the pharma, biotech, medical device and diagnostics industries, unlocked market opportunities, developed business strategies and designed clinical programs to expand drug portfolio indications and market reach, launch products and penetrate new global territories.

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Work Experience

540 Oakmead Pkwy, Sunnyvale, California, 94085, US
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Nina Menezes, Ph.D.'s Professional Milestones

  • Member, Board Of Directors (2017-09-01~): Guided strategic decision-making, optimizing organizational strategies and achieving favorable outcomes for organizational growth.
  • Post Doctoral Research Fellow, Massachusetts General Hospital (2002-11-01~2006-03-01): Conducted groundbreaking research, contributing valuable insights to the advancement of clinical research.
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Education

Massachusetts Institute of Technology
Massachusetts Institute of Technology

Medical Engineering & Medical Physics,

Harvard-mit Division Of Health Sciences & Technology

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