Paul Carlstroem
Marketing Director@ Apress
Berkeley, California, United States
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Paul Carlstroem is an experienced marketing professional with over 20 years of work experience. He has a strong background in managing trade promotions, co-op spending, and brand advertising. Paul has successfully directed global growth strategies for highly technical information products. He has successfully managed staff in North America and the UK, overseeing editorial discussions and setting brand policies within the Apress and friends of ED brand. Paul is responsible for budgeting and ensuring reasonable goals are met.
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+1 212460****
+1 212620****
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Overall responsibility for all Apress traditional and web marketing world wide. I supervise trade promotions, co-op spending, product-based and overall brand advertising. Address relationship marketing and supervise all corporate and special sales of printed and digital book products. Devise and implement aggressive worldwide growth strategy for highly technical information products. Direct growing staff in North America and the UK in the daily activity of publicity and general marketing. Participate in major editorial directional discussions and set all brand policy within the Apress and friends of ED brand. I work closely with our distributor’s professional sales team and with our distribution partners worldwide. I am responsible for departmental budgeting and work with the other members of the executive team to determine reasonable goals.

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Work Experience

Apress c/o Springer, New York, NY, 10013, US

Software Development

+1 2126208055

Paul Carlstroem's Professional Milestones

  • Marketing Director (2005-01-01~): Developed and implemented new marketing strategies to increase brand awareness and attract new customers.