Pete Sena
Creative Strategist | Fractional Chief Marketing Officer@ ThinkFWD
New Haven, Connecticut, United States
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Pete Sena is a creative entrepreneur and forward-obsessed business builder with 19.9 years of experience. He specializes in user experience, digital marketing, SEO, creative direction, and interaction design. As the founder of Digital Surgeons, a brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. He has built and led cross-functional teams, delivering innovative activations and multi-channel programs. Pete believes in building relationships and building brands, and his thinking and teamwork have impacted major brands and corporations worldwide.
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Emails and Phone Numbers

@uconn.edu
@uconn.edu
@frontiernet.net
@digitalsurgeons.com
+1 610564****
+1 610831****
+1 203650****
+1 610831****
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About

Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.Specialties: Branding, Marketing Innovation, Strategy, Web3, Digital Transformation, Creative Leadership.As founder of Digital Surgeons, a forward-obsessed brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. As a human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences. He designs demand by relentlessly exploring the interplay of connection, curiosity, and creativity to help companies of all shapes, sizes, and business life stages optimize their potential. Pete believes experiences build relationships, and relationships build brands. His thinking, teams, and work have impacted some of the world's leading brands and corporations, including but not limited to:UnileverPepsiCoWalmartMicrosoftGoogleGEComcastLEGOAmerican ExpressPayPal HoldingsDemandware (Acquired by Salesforce)Carrier GlobalMastercardStanley Black & DeckerHalliburtonOmnicom GroupOtis WorldwideHersheyeBayChurch & DwightBorderfree (Acquired by Pitney Bowes)Gap IncEMC (Acquired by Dell)Masterbuilt (Acquired by Middleby)Columbia SportswearGuessRevlonSoFiEpic GamesSperry (Wolverine World Wide, Saucony UK Inc)SharpUSTA (US OPEN)Pete lives at the intersection of design, technology, and consumer behavior. He brings a unique pattern-recognition capability to each project shaped by his eclectic experiences, enabling him to swiftly enact positive change and increase business value through design.

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Work Experience

470 James Street, New Haven, Connecticut, 06513, US
4
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Pete Sena's Professional Milestones

  • Chief Technology Officer (2007-01-01~): Transformed the company's creative direction, driving exponential growth and enhancing brand presence.
  • Founder (2004-01-01~): Building a successful startup from the ground up, elevating the company's reputation at market leadership.
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Education

University of Connecticut School of Business
University of Connecticut School of Business2001-2005