Rebekah Donaldson

I serve companies that need engineers to understand the unique value of their services and products. Those who hire me may need rapid deployment/upgrade of a website to engage visitors; written guides/blogs/emails that address engineers' questions and challenges; and advice on marketing strategies that work best with this savvy, busy target audience.Over two decades I've been a B2B marketing consultant to 100+ brands in a dozen industries. Clients have included Cisco, Allstate, Sutter Health, and Swagelok. In the last decade I have been immersed in serving companies, like Swagelok Sales and Service Centers in Canada, USA, Germany, UK, and other countries, that sell industrial fluid system engineering services to OEM manufacturers, processors, suppliers, and R&D orgs.I've talked about my methodology in articles and presentations for American City Business Journals, the Center for Ethics in Business at California State University Sacramento, Forrester Research, Hubspot, Public Relations Society of America, National Association of Women Business Owners, Which Test Won, and Nonprofit Resource Center events. I've also published guides including The New Rules of B2B Marketing (inspired by David Meerman Scott).—NEW CONNECTIONS POLICY—I’m on LinkedIn to follow thoughtful people and maintain high quality relationships. If your goal seems transactional, like pitching me on buying your stuff, I’ll decline.