Rich King

Executive CPG sales leader leveraging 15+ years of expertise in B2B/B2C sales strategy, go-to-market planning, product/brand marketing, and distribution partnerships to drive market presentation and brand transformation for both F500 firms and start-ups. CPG Sales Leadership: Proven track record of executing data-driven sales, go-to-market, and account management strategies to bring new and orphaned OTC/HBC brands to mass-market outlets, resulting in product portfolio turnarounds and multimillion-dollar growth. Sales Organization Development: Demonstrated success in building and managing high performing salesforce by establishing clear performance goals and metics and providing training/coaching on consultative sales best practices, resulting in YoY sales growth. Start-Up & F500 Background: Extensive experience in revitalizing heritage brands and securing distribution for pioneering OTC products at multiple consumer healthcare start-ups, and leading cross-functional national account teams for HBC leaders such as L'Oréal USA. Core Competencies • Executive Sales Leadership • Strategic Business Planning • Budget & P&L Management • New Business Development • B2B & B2C Sales Strategy • Business Turnaround Strategy • Strat-Up Growth Strategy • Go-To-Market Strategy and Execution • Product Development & Innovation • Brand Development & Positioning • Product Marketing & Trade Marketing • Brand Development & Positioning • Product Marketing & Trade Marketing • Category Planning & Management • National Account Management • Dollar Store & C-Store Channel Sales • Consultative Sales and Solution Selling • Strategic Partnerships & Alliances • Broker & Agency Management • Sales Forecasting & Reporting • Market & Competitive Analysis • Teambuilding & Management • Sales Training & Enablement