Sabrina Caluori

Start-up spirit with big media polish. I love to forge paths where there are none.
I thrive on big ideas but only when they're acutely strategic & executed with impeccable detail. A creative brand strategist and performance marketer in equal measure, I thrive on leading diverse teams through the development of culturally transformative comms platforms. I spent 12 years at HBO where I managed marketing budgets of $150M+ and omni-channel partnerships for and with some of the largest global companies, world-renowned brands and household-name talent. I have been on the frontlines of digital transformation for my entire career; I built the digital and social media practices, forging new paths across web, social, streaming, data and programmatic during a rapidly changing media landscape. I have used digital media and emerging technology to build massive, engaged fan bases, most notably for iconic series including Game of Thrones, Girls, Insecure, Euphoria, Big Little Lies, VEEP, Westworld, Silicon Valley and The Sopranos. In 2015, I led the go-to-market strategy for HBO’s pivot to Direct-to-Consumer with the launch of HBO Now. As the EVP of Digital Media & Marketing, I oversaw a team of 125+ that included digital & social marketing, emerging technologies (VR, AR & Voice), the editorial and publishing operations for digital platforms (GO/NOW/HBO.com) and growth marketing for HBO’s streaming service. I also developed and launched HBO's first Marketing Fellowship Program designed to find, train and mentor the next generation of marketers. I can be found on the internet putting my loquaciousness to use as a speaker for Mashable, PSFK, SXSW, DigiDay and @sabrinacaluori. I am incredibly honored to have had my work recognized by AdAge, Adweek, Hollywood Reporter, Brand Innovators, iMedia and Multichannel News. In 2016, I was inducted into the (AAF) Advertising Hall of Achievement.