Sacha Goureau

Sacha is an accomplished digital marketing executive with over fifteen years of experience, focusing on developing and executing corporate strategic and data-driven digital marketing plans.After spending a decade at L'Oréal USA across various roles, from senior manager to head of digital platforms and consumer experiences, Sacha supported marketing plans and digital acceleration of global brands such as L'Oréal Paris, Urban Decay, Maybelline, NYX, Garnier, and Essie. Sacha has experience leading web platforms, media, CRM, and eCommerce through understanding what brands need to create the best digital shopping/customer experience. Sacha is an evangelist, championing digital technology and practices to engender a digital mindset.Since 2022, Sacha has joined Meta (formerly known as Facebook) and leads their Global Web Consumer Marketing. In this role, Sacha leads a team of 14 reports that build and innovate Meta for Business websites, ensuring Meta's web presence tells the Meta for Business narrative and brings experiences to life that meet those business objectives and goals.★ 15 years of experience in a consumer-centric digital marketing & eCommerce roles★ Strong leadership, people management, and people development skills (8+ years) | Current team: 14 reports★ Experience working cross-functionally in large and complex organizations★ Consumer obsessed & digital native✔ Annual planning and budgeting✔ External agency team management● Customer Relationship Management / Data-Driven Exp● Tech and Content SEO● Strong proficiency in Google Analytics or other eCommerce analytics toolsCore Skills: Digital Strategy Development, Data Analytics, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, User Experience (UX) Design, Content Creation, Marketing Automation, Mobile First Development, Web Development & StrategyTechnical Skills: Salesforce Marketing & Commerce Cloud, Tableau, Google Analytics 360, CatchPoint, Optimizely, Content Square, BrightEdge, NetBase, Social Baker, User Testing, HotJar, BazaarVoice, Amazon Seller Central, Sitecore CMS, SRM, JIRA, SEM Rush, Screaming Frog, OnCrawl, Microsoft Suite, Adobe Creative Suite