Sarat Pediredla 🦔

I am a passionate and experienced entrepreneur in the digital and software industry, with over 15 years of leading and growing hedgehog lab, a human-centred global tech consultancy. I co-founded hedgehog lab in 2007 and transformed it from a small web development agency to a multi-million-pound company with over 100 employees and offices in the UK, US, and Bulgaria. As the CEO, I am responsible for setting the company’s vision, strategy, and culture and overseeing operations, finances, and business development.In April 2023, I acquired Netsells, another UK-based tech consultancy, to accelerate our mission to become the most respected tech consultancy in the world. Together, we offer custom app development and digital transformation services to our partners, including AJ Bell, Deliveroo, Kodak Alaris, and Tesco Bank. We leverage our UXR, UI/UX, engineering, AI, cloud, and data science expertise to deliver human-centred solutions that drive real business impact.I am also an active advisor, mentor, and non-executive director for several organisations, where I share my insights and knowledge on digital innovation, leadership, and entrepreneurship.Important : Views shared on my LinkedIn are personal and do not reflect the views of hedgehog lab.