Susie Cohen Crumpler

Cal Alumni Association | UC Berkeley

Binghamton University

1990-01-01-1992-01-01
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About

Operations and Marketing executive with extensive strategic planning, technology implementation, and budgeting experience. Flexible, constituent-focused leader who leverages data to ensure key performance indicators are tracked and used to inform the prioritization of resources. Able to pivot quickly in a changing environment to identify new, creative sources of revenue and strategies to engage customers and stakeholders. Experience managing across multiple functions including HR, Accounting, IT, Marketing, Communications, Events, and Facilities. Deep experience with non-profit organizations, and also interested in applying operations and management expertise in the for-profit sector. As a nonprofit management professional with more than 30 years of experience, my focus is on defining an unquestionably clear vision that is aligned with an organization's mission and shared by both staff and the Board of Directors. That vision must guide the development of a detailed, measurable, and data-driven strategic plan that precisely paves the road toward reaching the stated objectives. This seemingly straightforward process is often complicated by fluctuating perspectives of how the organization should should focus its efforts, yet the clarity of the vision and strategic plan are absolutely critical to determining the organization's structure and the allocation and prioritization of its resources. I continually leverage my experience in managing multi-disciplinary organizations to inform key decisions that drive growth. My overarching professional goal is to successfully grow organizations through intentional mission-driven expansion, gains in operational efficiency, and persistently diligent fiscal management. Areas of experience: • staff structure and management • revenue generation • budget management • marketing and branding • fundraising • cross-functional team planning and implementation • board committee management • capital projects and facility upgrades • human resource management • legal documentation • policy development • content development and communications • innovative initiative development • technology systems • data analysis • long-range strategic planning and implementation • community and corporate relationships • digital communications

Susie Cohen Crumpler In Short

Susie Cohen Crumpler is an Operations and Marketing executive with over 30 years of experience in strategic planning, technology implementation, and budgeting. She is a flexible and constituent-focused leader who leverages data to inform resource prioritization. Susie has a deep experience with non-profit organizations and is interested in applying operations and management expertise in the for-profit sector. She is skilled in staff structure and management, revenue generation, budget management, marketing and branding, fundraising, cross-functional team planning and implementation, human resource management, legal documentation, policy development, content development, and digital communications.

Susie Cohen Crumpler's Professional Milestones

  • Executive Director (2022-01-01~): Developed and executed strategic marketing campaigns to enhance brand visibility and drive customer engagement.
  • Chief Marketing Officer (2008-07-01~2016-01-01): Developed and executed successful marketing campaigns, driving increased brand awareness and revenue growth.
  • Director of Marketing & Communications (1997-01-01~2008-01-01): Creating impactful marketing campaigns that drive brand awareness and maximize customer engagement.
  • General Manager (1995-06-01~1997-06-01): Revitalizing operations to drive efficiency and establish a strong team culture for excellence.
  • Marketing Graphics Producer (1992-01-01~1995-06-01): Creating visually stunning and impactful marketing graphics to enhance brand visibility and drive customer engagement.
  • Executive Director (2022-01-01~): Developed and executed strategic initiatives, driving strategic growth and enhancing market position.
  • Marketing Graphics Producer (1992-01-01~1995-06-01): Creating impactful creative graphics to enhance visual quality and create impactful marketing campaigns.
  • executive director at cal alumni association | uc berkeley (2021-11-01~2022-01-01): Driving strategic initiatives to position Trinity as a leader in the alumni community.

Susie Cohen Crumpler's Emails and Phone Numbers

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Work Experience

Cal Alumni Association | UC Berkeley

Berkeley,California,United States

Higher Education

121
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Costa Mesa,California,United States

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Education

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Skill

Social Media

Fundraising

Public Relations

Social Media Marketing

Marketing

Event Planning

Public Speaking

Event Management

Marketing Strategy

Leadership

Media Relations

Email Marketing

Strategic Communications

Community Outreach

Blogging

Strategy

Copywriting

Editing

Program Development

Entrepreneurship

Online Marketing

Integrated Marketing

Sponsorship

Direct Marketing

Strategic Planning

Nonprofits

Information Technology

Operations Management

Certification

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Frequently asked questions

What is Susie Cohen Crumpler's email address?

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We found 2 Susie Cohen Crumpler's phone numbers

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Susie Cohen Crumpler's social media include: Linkedin, 

What company does Susie Cohen Crumpler work for?

Susie Cohen Crumpler works for Cal Alumni Association | UC Berkeley

What is Susie Cohen Crumpler's role in Cal Alumni Association | UC Berkeley?

Susie Cohen Crumpler's role in Cal Alumni Association | UC Berkeley is executive director at cal alumni association | uc berkeley

Which industry does Susie Cohen Crumpler work in?
Susie Cohen Crumpler works in the industry of Higher Education
Who are Susie Cohen Crumpler's colleagues?
Susie Cohen Crumpler's colleagues are Allie McKinley,Matt Terwilliger,Ohan Arakelian
What is Susie Cohen Crumpler's latest job experience?

Susie Cohen Crumpler's latest job experience is executive director at cal alumni association | uc berkeley at Cal Alumni Association | UC Berkeley

What is Susie Cohen Crumpler's latest education?

Susie Cohen Crumpler's latest education in Binghamton University

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Susie Cohen Crumpler is an Operations and Marketing executive with over 30 years of experience in strategic planning, technology implementation, and budgeting. She is a flexible and constituent-focused leader who leverages data to inform resource prioritization. Susie has a deep experience with non-profit organizations and is interested in applying operations and management expertise in the for-profit sector. She is skilled in staff structure and management, revenue generation, budget management, marketing and branding, fundraising, cross-functional team planning and implementation, human resource management, legal documentation, policy development, content development, and digital communications.
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