Tina Wilcox
President | Chief Creative Officer@ Black: A Retail Brand Agency
Greater Minneapolis-St. Paul Area
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Tina Wilcox is a highly experienced CEO and Creative Director with over 33 years of work experience. She has a diverse skill set in packaging, brand development, social media, creative direction, and creative strategy. Based in the United States, Tina has worked with over 250 retail chains and has expertise in consumer behavior, brand positioning, trend, and social/digital marketing. She is also a passionate advocate for animals and has worked with various brands such as Target, Walmart, Martha Stewart, and Walmart. Tina is also a proud owner of three dogs and has a passion for protecting animals from abuse, cruelty, and neglect.
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Emails and Phone Numbers

@blackretail.us
+1 612940****
+1 612377****
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About

As CEO and Creative Director, Tina Wilcox leads retail brand agency BLACK with a rare blend of energetic creative talent, experience and insight. She’s been touted by ABC News as “The Jane Goodall of American Retailing” and is an expert in consumer behavior, brand and positioning, trend, social/digital, omnichannel, complete store design, rapid prototyping, private label design and execution, product development, packaging, promotion, retailtainment and experiential marketing.Wilcox has worked with more than 250 retail chains over her 35-year career, most notably Target, Walmart, Martha Stewart, OfficeMax, Starbucks, JCP, Nordstrom, Marshall Field’s, Best Buy andStarwood Shopping Centers and many more. Her CPG experience includes Estee Lauder, Coca-Cola, General Mills, Nike, P&G, Hanes, Crayola, Mattel, Lego and many more. She has studio experience with Disney, Dreamworks, Warner Bros. Nickelodeon, Universal and many others.Wilcox co-founded BLACK RETAIL in 2004 with business partners Wayne Talley & Renae DeBates.She was the previous founder, president and chief creative officer of FAME, A Retail Brand Agency. Wilcox led FAME to $100 million in annual billings over her 15-year tenure with the firm.A passionate advocate for animals, Tina is on the board of directors of the Animal Humane Society, where she volunteers her time working tirelessly to protect animals from abuse, cruelty and neglect.She is the proud owner of 3 dogs, 2 of which are blind and deaf. She is also the proud mother of her daughter Mallary, her son-in-law Matt, and her two grandchildren Kennedy and Jack. Her hobbies include riding her horse, gardening, lyric writing, collecting macabre items and restoring historic homes.

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Work Experience

219 N. 2nd Street, Minneapolis, MN, 55401, US
11
Phone
+1 6123777377

Tina Wilcox's Professional Milestones

  • President | Chief Creative Officer (1990-01-01~2004-03-01): Transformed company culture through groundbreaking creativity, revolutionizing design and driving innovation.
  • Chief Executive Officer | Creative Director (2005-04-01~2022-12-01): Transformed Creative Director into a highly influential and captivating creative director, driving innovation and revolutionizing the industry.

Education

University of Minnesota
University of Minnesota

Drawing & Painting; Graphic Design

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