Urko Wood

We help B2B companies capture the best opportunities for innovation and growth in their markets. Generally, at a high level, we do this in three simple steps: 1) Discover the client's target customers' unmet needs because they're opportunities for innovation and growth. 2) Determine which opportunities are attractive to pursue for new value creation. 3) Generate solution ideas that address the selected opportunities. This third step is quite different from traditional brain-storming because we have already: 1) Identified and validated the biggest opportunities in the market 2) Evaluated/selected the most attractive opportunities for the client firm to pursue This gives the client team clarity and confidence about where to focus and what to do to create unique value (i.e., competitive advantage) in a predictable manner. You don't have to waste time and money generating and testing a lot of bad ideas anymore. Virtually any organization that knows what type of customer information to obtain, how to get it, and how to use it can reduce risk, change the game, and achieve dramatically better results. Specialties: #jobstobedone, #innovation, #innovationmanagement #Customerinsight, #strategy, #growthstrategy, #customerexperience, #toplinegrowth, #revenuegeneration, #growthstrategy, #revenuegrowth, #strategicplanning, #ideageneration, #marketresearch, marketing, sales, value proposition development, value creation, #newproductdevelopment, stage-gate product development, go-to-market strategy,